Marketing Specialist

Company Description

Who we are:  There's no such thing as a typical Informa colleague…And that's how we like it. We're a diverse Group, with over 10,000 colleagues working in many different roles in one of our Divisions and in over 40 countries. Each of us brings something different, a unique set of abilities, experience, and knowledge. It’s what makes us who we are.

All our businesses and offices share a culture based on respect and inclusiveness, and a working environment that is enjoyable, stimulating, rewarding and supportive for colleagues. One that enables everyone to fully participate in the life of the Group and its ongoing, sustainable growth.

As a division of Informa, a FTSE 100 company, Informa Markets provides customers and partners around the globe with opportunities to engage, experience and do business through live, virtual and hybrid events, specialist digital content and actionable data solutions.

People are at the heart of Informa Markets. Our business thrives on the passion and entrepreneurship of our 4,000+ colleagues, who deliver over 500 international events and brands in more than 40 countries across the globe.

Using our industry insight, comprehensive portfolio of markets, content and digital resources, we are passionate about creating platforms for our customers to connect and shaping environments that enable businesses to flourish.

Job Description

What we're looking for:  An innovative marketer and creative writer focused on effective marketing execution across multi-channel integrated marketing communications. Someone who can work across multiple teams while helping execute and implement against core marketing metrics. With a strong emphasis on copywriting and email marketing, the Marketing Specialist is a great storyteller and adept at presenting information effectively and creatively across diverse audiences and different channels.

• Write, design, and optimize multiple email marketing campaigns through Eloqua platform
• Build and manage email calendar and work to continually improve audience engagement efforts for both attendees and exhibitors
• Develop and create marketing materials, such as sales and attendee development collateral, to increase sales and attendance for our events
• Collaborate closely with other internal teams (e.g. digital marketing, sales, creative, and marketing automation team) to develop, monitor, and adjust strategic marketing initiatives
• Analyze and report on the performance and efficiency of campaigns
• Conduct market research and analyze industry trends to identify new marketing opportunities
• Work with external agencies and vendors to execute marketing programs

Qualifications

Qualifications

• Bachelor's degree in marketing, communications, business administration or a related field
• Strong knowledge of various marketing tools including Eloqua, Adobe CC, Project Management Software, CRM systems (e.g. Salesforce), and document management systems (e.g. SharePoint)
• Working knowledge of HTML, an eye for design, and great attention to detail
• Experience with email campaign strategy including segmentation strategy and content calendars
• Strong communication skills – written, verbal, and presentation
• Strong prioritization, organization, and project management skills
• Bonus: Experience in the B-to-B exhibition space
• Ability to travel as necessary

Additional Information

We offer: 

• The pay range for this position is $60,000 - $63,000, depending on experience. 
• Access to LinkedIn Learning and other development/training opportunities
• Health and Wellness Benefits (medical, dental, eye)
• 401K and Matching
• Employee Stock Purchase Program
• Generous PTO policy
• Work-life balance
• Additional discounts through various partnerships

We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Informa is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other protected characteris