Executive Director, Head of Creative Strategy

Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.

Job Summary

We are seeking an established and dynamic Head of Creative Strategy to lead our planning team at Xfinity's full funnel in-house advertising agency, Xfinity Creative. Reporting to the VP, Managing Director, this senior leadership role will drive the strategic creative vision across all brand touchpoints, ensuring our highly visible communications are culturally relevant, strategically sound, and aligned with our core brand strategy and business objectives. The successful candidate will manage a team of creative strategists while serving as a key strategic partner to cross-functional brand and creative teams.

Job Description

Key Responsibilities:

Strategic Leadership & Cross-Functional Partnership

• Develop and execute comprehensive creative strategy across 360-degree campaigns, ensuring brand consistency and cultural/contextual relevance.

• Lead strategic planning for integrated communications including traditional, digital, social, and content marketing initiatives.

• Translate complex business briefs into clear, actionable creative strategies that drive measurable results.

• Champion multicultural strategy initiatives to ensure authentic representation and connection with diverse audiences.

• Guide digital strategy development to maximize engagement across all digital platforms and touchpoints.

• Collaborate closely with brand management leadership, creative, account management, and production to ensure end-to-end strategic alignment.

• Partner with brand marketing teams to deeply understand Xfinity's brand purpose, voice, and positioning.

• Work with consumer insights and research teams to inform strategy with data-driven consumer understanding.

• Serve as strategic consultant to internal clients, providing expertise on brand strategy and campaign development.

• Present strategic recommendations and campaign concepts to senior leadership and key cross-functional stakeholders.

Communications Planning & Channel Strategy

• Partner closely with media planning teams to develop channel-specific creative strategies that maximize message resonance and effectiveness.

• Lead communications planning process to ensure strategic alignment between creative messaging and media placement.

• Develop contextually relevant creative approaches for each channel, considering platform behaviors, audience expectations, and content consumption patterns.

• Create channel-specific strategy frameworks for television, digital video, social media, display, audio, outdoor, and emerging media platforms.

• Ensure creative work is optimized for each touchpoint while maintaining consistent brand narrative across the customer journey.

• Collaborate with media team on audience targeting strategies to inform creative messaging and ensure contextual relevance.

• Guide development of platform-native creative solutions that leverage unique channel capabilities and user behaviors.

Creative Brief Development & Strategy Translation

• Oversee development of compelling, insight-driven creative briefs that inspire breakthrough creative work.

• Ensure creative briefs clearly articulate strategic objectives, target audiences, channel specifications, and contextual considerations.

• Translate business objectives into creative strategies that balance brand building with performance goals across multiple touchpoints.

• Develop communications planning frameworks that align creative messaging with media strategy and audience behaviors.

• Create strategic guidelines for contextual messaging that considers placement environment, audience mindset, and channel dynamics.

Team Management & Development

• Build, lead, and develop a team of multi-disciplinary creative strategists.

• Foster an innovative, and collaborative, team culture that encourages creative excellence and strategic thinking.