Social Media & Content Coordinator
Serene HealthAbout the role
Empowering Wellness, Transforming Lives
Optima Medical Management Group is dedicated to enhancing the quality of life by promoting wellness. At Optima MMG and all of its divisions: Serene Health, Community Support, and American TrueCare, our mission is to provide comprehensive support and care that not only addresses immediate concerns but also fosters long-term well-being.
As pioneers in the field, we aspire to lead in member care outcomes and set new standards for excellence and innovation. We are committed to empowering our members to achieve self-sufficiency in health, creating a ripple effect that strengthens families and communities.
Our work culture at Optima MMG is built on pride, passion, and a collective commitment to making a positive difference in people's lives. Our team members are dedicated problem-solvers who bring their unique skills and perspectives to the table. We believe that by fostering a collaborative and supportive environment, we can unlock the full potential of our team and, in turn, provide the best possible care to our members.
A career at Optima MMG is an opportunity to be part of a dynamic and forward-thinking organization. We encourage continuous learning and professional growth, providing our employees with access to industry experts, cutting-edge technologies, and a supportive community that values each individual's contributions. Join us on this journey to not only advance your career but to be a driving force in transforming lives and communities through passionate and fulfilling work!
Summary
Owns day-to-day content creation for Serene Health Group, producing on-brand assets across platforms for all sites, supporting marketing needs. Social media is currently managed by an outside vendor; this role will initially support that relationship and content pipeline, with the expectation of transitioning social media management fully in-house over time.
Key responsibilities:
- Design and produce graphics, short-form video, and digital assets for social media, web, and print across all Serene Health sites
- Maintain a consistent content calendar covering brand campaigns, events, and site-specific needs
- Capture and edit photo/video content at community events for use across channels
- Supply on-brand content and assets to the outsourced social media vendor and coordinate on campaign timing and messaging
- Review vendor-published content for brand and tone alignment, flagging any inconsistencies to the Marketing Manager
- Build familiarity with platform scheduling, analytics, and community management in preparation for bringing social media management in-house
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Once transitioned, take over day-to-day posting, scheduling, and engagement monitoring/reporting, with all content routed through the Marketing Manager for approval
- Ensure all content aligns with Serene Health brand standards (visual identity, tone, messaging)
- Support go-to-market content for campaigns, service line launches, and seasonal initiatives
- Coordinate with site locations to gather content needs and distribute branded materials/templates
- Partner with the Marketing Manager and San Diego Events Coordinator to cross-promote events and community activations through content
- Be available to support community events and activations in person, beyond content — helping wherever the marketing team needs extra hands
- Support community partner outreach as needed for brand awareness campaigns
- Perform other duties as assigned
Education and Experience:
- High school, diploma or GED is required.
- Minimum of 1 year experience in Social Media and Content Creation
Required Skills/Abilities:
- Must have a valid California driver's license and valid vehicle insurance.
- Computer skills for documentation, email and chat support.
- Proficient speaking, reading, and typing abilities and possess strong proofreading skills.
- Proficient skills in working independently and collaboratively in a team to provide member care.
Physical Requirements:
- Must be able to travel using
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