Marketing Manager, Crop Protection - Partnered HIF
Land O'Lakes, Inc.About the role
We are seeking a highly motivated and experienced Strategic Marketing Manager for our CPP business. There are three open positions in the Strategic Marketing team. This individual would be responsible for either the Proprietary HIF, Partnered HIF or our Micronutrients/Fertilizer Additives/Seed Treatments portfolios. This position is specifically for the Partnered HIF role. This position would be at the forefront for shaping the strategic vision, implementing business strategy, and delivering the financial objectives of their respective portfolio.
The ideal candidate will have a passion for agriculture with a proven track record of delivering consistent growth, ability to identify and evaluate complex business problems and provide well-throughout solutions. This role requires a highly collaborative and innovative individual who embraces a healthy team culture. Someone who can clearly communicate, influence and inspire others to execute on an overall strategy.
Key Responsibilities:
Business Strategy and P&L Ownership (50%):
Own P&L for either Proprietary HIF, Partnered HIF or Micronutrients/Fertilizer Additives/Seed Treatments portfolio including management of investments & expenses to deliver the bottom line & growth
Portfolio manager - responsible for the development of marketing strategies that include go to market, the 4 P’s, channel, product lifecycle, customer, customer segmentation & new products/services
Owns innovation strategy in collaboration with R&D and Brand Marketing
Engaged with FP&A on financial projections and levers/actions to drive P&L performance
Communicates strategy and engages with field facing teams and sales teams that execute on go to market
Collaborates with Sourcing and responsible for key buy decisions, portfolio strategy, key fill communication/execution & financial impact
Stakeholder Collaboration & Leadership (30%):
Demonstrates influential leadership to achieve success when working cross functionally and through others.
Partners with business experts on insights and development of pricing and trade execution
Develops a deep understanding of market and industry dynamics, business, competition, brand landscape, customers, consumers and industry
Builds and maintains relationships with key customers, suppliers, and other business partners
Primary decision maker for many actions that would primarily impact your P&L – including functions in Sales, R&D, Brand Marketing, Sourcing, Supply Chain, Manufacturing & Finance
Business Insights and Analytics (20%):
Establishes and monitors business KPIs to track progress and ensure alignment with objectives��
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