Lead Technical Product Marketing Manager

Company Overview

Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people’s lives. With intelligent agreement management, Docusign unleashes business-critical data that is trapped inside of documents. Until now, these were disconnected from business systems of record, costing businesses time, money, and opportunity. Using Docusign’s Intelligent Agreement Management platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM).

What you'll do

As a Lead Product Marketing Manager at Docusign, you will spearhead the strategic direction and execution of technical product marketing initiatives for the Docusign IAM platform. Your expertise in go-to-market strategies will be crucial as you collaborate with the Sales, Marketing, and Product teams to improve segmentation, customer journey mapping, and the bottom-of-funnel experience.

 

You will develop compelling demos that align with our product messaging and positioning, provide our field teams with essential content and tools, and build a strong pipeline for our portfolio. As a trusted advisor, you will give the Sales team the insights and resources they need to close more deals.

 

If you are a customer-focused marketer with a flair for impactful storytelling and technical acumen, this is your opportunity to significantly impact Docusign's growth.

 

This is an individual contributor role that reports to the Senior Director, Product Marketing.

 

Responsibility

• Lead the technical positioning, messaging, and value propositions of our product portfolio

• Drive strategic customer and internal event keynotes (e.g. customer/partner conferences, sales meetings) by owning development of presentations/sessions/training/speaking

• Uncover customer insights to improve the customer journey, drive better experiences, and account growth and refine and optimize messaging based on these insights

• Collaborate with Product Management to ensure customer needs are reflected in the way the product roadmap is prioritized, packaged, priced, and communicated

• Partner with demand generation to create compelling product deliverables that drive acquisition and upsell opportunities

• Partner with Sales Enablement to ensure that Sales has the right content, tools, and training to develop and close deals effectively

• Drive usage and create expansion opportunities in collaboration with customer success

• Work with International Marketing to showcase the value of our solutions in our core international regions

Job Designation

Hybrid: Employee divides their time between in-office and remote work. Access to an office location is required. (Frequency: Minimum 2 days per week; may vary by team but will be weekly in-office expectation)

 

Positions at Docusign are assigned a job designation of either In Office, Hybrid or Remote and are specific to the role/job. Preferred job designations are not guaranteed when changing positions within Docusign. Docusign reserves the right to change a position's job designation depending on business needs and as permitted by local law.

What you bring

Basic

• 12+ years of product marketing or sales engineering experience in the B2B SaaS space, with a focus on technical products

• 6 years of experience leading technical positioning, messaging, and value propositions for products

• Proven track record of working with multiple cross-functional teams

• Proven ability to understand and simplify complex, technical topics for non-technical audiences

 

Preferred

• Strong analytical and problem-solving skills with clear examples of using data for customer insights and recommendations

• Excellent verbal and written communication skills

• MBA

• Self-starter who can accomplish projects with minimal need for supervision

• Highly collaborative, enthusiastic, open, proactive, and results-driven

Wage Transparency

Pay for this position is based on a number of factors including geographic location and may vary depending on job-related knowledge, skills, and experience.

 

Based on applicable legislation, the below details pay ranges in the following locations:

 

California: $157,500.00 - $254,350.00 base salary

 

This role is also eligible for the following:

• Bonus: Sales personnel are eligible for vari