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Brand Manager, Cross-Category & Alliance Management

Haleon
United Statesfull_timeVerifiedPosted 10 Jul 2024
💰 $180,353/yr($131,166/yr$180,353/yr)

About the role

Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, EmergenC, Advil, Voltaren, Theraflu, Tums, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question.

This is an exciting time to join us and help shape the future. It’s an opportunity to be part of something special.

Brand Manager will lead the high priority initiative to define and execute the strategy to enhance value and access for the Respiratory portfolio, support the development of a cross-category initiative to define and execute the strategy for Haleon Children’s portfolio, and have Management of the overall relationship of the partnerships with Kenvue (Nicorette) and Sanofi (NicoDerm and other brands) and the Commercial contact for the alliance with AstraZeneca (Nexium).

This role will provide YOU the opportunity to lead key activities to progress YOUR career. 

Key responsibilities for the value and access initiative for the Respiratory Portfolio:

  • Define the strategy to enhance value and access across the Respiratory portfolio

  • Create and execute the annual brand plans for the strategy through collaboration with the brand teams

  • Build a culture of consumer obsession, creative bravery, executional excellence while leading the End to End strategy and execution underpinned through the Repeatable Growth Model delivering long term sustainable growth.

  • Partner with the Global Category and US innovation and CBIA teams to continue to develop and successfully commercialize a robust pipeline of products and claims across Allergy, Cold/Cough/Flu and Smokers’ Health meeting consumer needs while delivering category growth and expansion

  • Partner with the CS&P and Brand Teams to define and execute PPA and portfolio optimization initiatives across the portfolio

Key responsibilities for the Children’s Portfolio strategy

  • Assist the Brand Director to define the unified marketing strategy for Haleon’s Children’s portfolio across Wellness, Respiratory, OHC and Pain Relief

  • Create and execute the annual brand plans for the Children’s portfolio in partnership with the respective brand teams

  • Build a culture of consumer obsession, creative bravery, executional excellence while leading the End to End strategy and execution underpinned through the Repeatable Growth Model delivering long term sustainable growth.

  • Lead and develop a high performing team comprising numerous cross functional partners embedding our purpose

  • Partner with the Global Category and US innovation and insights teams to continue to develop and successfully commercialize a robust pipeline of products in Children’s Wellness, Respiratory, OHC and Pain Relief, meeting consumer needs while delivering category growth and expansion.

Key responsibilities for managing Alliance partnerships:

  • Day to day contact for partnership activities with Kenvue and Sanofi.  These activities include new product development projects, business continuity projects, financial terms, supply management, and partnership agreements. The Brand Manager interacts with cross-functional teams including Marketing, Legal, Finance, Supply Chain, Regulatory, Medical and R&D.

  • Support the Smokers’ Health Brand Director in building and maintaining a strong relationship with the partners. This includes resolving issues and differences in a timely and professional manner that is beneficial to the partnership.

  • For the Kenvue partnership, the Brand Manager will organize and facilitate the bi-annual, typically May and October, the Nicorette Business Review (NBR) meeting which provides an update on the total Nicorette business. This includes developing the agenda, organizing preparation meetings, consolidating the presentation deck, selecting the venue and facilitating the meeting. Typically, these are in person meetings for a full day or longer.

  • For the Sanofi partnership, the Brand Manager will organize and facilitate an annual board meeting and quarterly meetings to provide updates and ensure long term collaboration. The annual meeting is typical a two hour in-person meeting and the quarterly meetings are a one-hour teleconference.

  • For the AstraZeneca partnership, the Brand Manager is the Commercial point of contact for Nexium.  Responsible for obtaining the Marketing and fina

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Company

Haleon

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