Associate Brand Manager, Jameson

Where Conviviality is at work.  

Pernod Ricard is a global premium spirits and wine company. We’re the team behind leading brands such as ABSOLUT® Vodka, Jameson® Irish Whiskey, Malibu®, Kahlúa® Liqueur, The Glenlivet® Gin, and Skrewball™ whiskey, as well as many more superior wines and exquisite champagnes! 

Working at Pernod Ricard is all about igniting conviviality in all that we do. Derived from the French word, convivialité…it means human connection, authenticity, friendly, and jovial. Conviviality is energy and spirit with a splash of je ne sais quoi and is a core philosophy around how we live and work at Pernod Ricard.   

Guided by our 4 core values: (1) grounded in the real; (2) fiercely authentic; (3) passion for challenge; and (4) connected beyond borders; we are team players, dream makers, trailblazers, movers and (cocktail) shakers. We have a passion for living life to the fullest, making new friends every day, and realizing our potential as people and as a business! 

The salary range for this role, based in New York, is $89,496.00 to $111,870.00. The range will vary if outside of this location.  Base salaries are determined during our interview process, by assessing a candidate’s experience, skills against internal peers and against the scope and responsibilities of the position.

Position Summary

The Associate Brand Manager will be responsible for assisting on the development and implementation of the strategic and tactical brand plans for Jameson Irish Whiskey.   

This role provides significant opportunity for leadership and ownership as the primary responsibilities will consist of general management, support of brand program creation, innovation, execution of key brand initiatives, coordinating / supporting brand content creation, supporting financial accountability and P&L analysis, and regular analysis of business performance.  This exciting role requires a dynamic Associate Brand Manager who has proven experience in managing brands and collaborating with internal and external cross-functional teams. The ideal candidate brings an entrepreneurial spirit and is passionate about the drinks industry. This is an opportunity to join a fast-paced, high performing team to help shape the future of Pernod Ricard USA’s leading whiskey brand.

Major Responsibilities / Accountabilities

• Keep a pulse on the state of the business across key performance trackers to provide the team with valuable insights and watchouts to inform execution.
• Act as day-to-day support to Senior Brand Manager assisting in various brand deliverables: Brand Annual Operating Plan, P&L, trade engagement, owned platform support, A&P spend guidelines & internal engagement plan.
• Support the development of brand’s long-term innovation plans with Innovation Hub along with execution (launch, content & budget planning).
• Support Jameson’s commercial execution across On & Off- Premise alongside Channel Trade Marketing team.
• Support Senior Brand Manager in the development of national programs/strategies with flexibility and local adaptation in mind; deliver brand digital strategy/media engagement plans.
• Support the Creative Content Manager in coordinating the creation of brand assets for always-on and key campaign periods.
• Support financial accountability and P&L analysis through management of vendor purchase orders and A&P budget tracking.
• Support the development and execution of Jameson’s multi-cultural & inclusion strategy.
• Always-on tracking of traditional and digital media strategies / trends, demand territories and occasions, and brand perceptions.

- General Brand Management:

• Strategic Planning: Support Brand lead on planning process & execution of breakthrough consumer centric programs.
• Partner with the agencies and cross functional teams (Consumer Insights, Finance, BP&A, Innovation Hub, Marketing Accelerator, E-Commerce, Channel Teams, Field Sales Teams) to drive the communication strategy and vision through the line media to shelf, for retail programs, while helping to develop platforms/executions that maximize business results.
• Brand Communications: Support the Creative Content Manager in coordinating the creation of brand assets (ATL and BTL) for always-on and key campaign periods.
• Innovation: Partner with Innovation Hub to support the development & launch of Jameson’s innovation pipeline.
• Research: Collaborate with Consumer Insights team on research programs to ensure marketing programs/expenditures meet KPIs. Consistently seek to improve the exist