GBM Private, Marketing, MarTech, Associate - New York

About Global Banking & Markets

Global Banking & Markets (GBM) is Goldman Sachs’ preeminent client franchise comprised of financing and advisory services, risk distribution and hedging for both institutional and corporate clients.

Our Investment Banking (IB) business is the global leader in both mergers & acquisitions (M&A) and financing, consistently mobilizing the power of Goldman Sachs in service of our clients and successfully executing the world’s most complex and consequential transactions. We work with corporations, pension funds, financial sponsors, and governments. 

Our leading Markets business serves institutional clients, including corporations, financial service providers, and fund managers, to buy and sell financial products on global exchanges, raise funding, and manage risk. 

The synergy and collaboration across GBM unlocks creative solutions and exceptional value for our diverse client base, ensuring our perennial preeminence across the financial services industry.

About Goldman Sachs Marketing
Led by the firm’s first Chief Marketing Officer, the marketing function at Goldman Sachs comprises a global team of growth marketers, delivering value for the brand and the business. The organization consists of a number of Center of Excellence functions in areas such as Brand, Media, and Marketing Strategy, as well as marketing leads for each of our revenue divisions. Together, this team collaborates to bring a unified, scalable, and consistent approach to marketing the brand and our business offerings. Our mission is to be a demonstrable force multiplier for the businesses we serve.

Within Global Marketing sits the Global Banking & Markets Marketing team, responsible for end-to-end marketing strategies and programs for the entirety of the division. Working across our classic IB activities of M&A advisory and financing as well as Markets, the team leads integrated marketing strategies across messaging, brand, content, social, paid media, client engagement, digital marketing, and marketing analytics. 

Role Summary
The GBM Marketing team is looking for a strong, independent MarTech Associate that will be responsible for email platform management, website analytics, and ad/MarTech. The ideal candidate will have experience implementing and managing modern marketing technologies to drive business growth. They will develop and lead the GBM MarTech strategy and align with functional partners. The role requires managing external partner relationships and collaborating closely with GBM business marketers and engineers. Strong problem solving, project management, and communication skills are essential, along with a passion for marketing technology and a desire to learn and grow in the field.

Position Responsibilities

• Lead MarTech Strategy: Spearhead GBM MarTech strategy, develop annual roadmaps, and ensure alignment with Executive Office (EO) and Engineering on vision and implementation. Collaborate with GBM business marketers and engineers to craft targeted MarTech strategies.
• External Partner Management: Manage and own relationships with MarTech partners for GBM, leading Statements of Work (SOW) in partnership with relevant stakeholders.
• Website Analytics: Oversee Adobe Analytics, including dashboard creation, URL taxonomy, quality assurance, and troubleshooting. Formulate and implement tagging strategies in collaboration with media agencies and EO.
• Email Platform Management: Direct email platform strategy as a product owner, establishing annual product roadmaps and leading technology-related initiatives. Coordinate with IB marketing and engineering and facilitate the setup of email platforms and campaigns.
• Marketing Automation: Supervise the setup and ongoing maintenance of MarTech platforms, working with GBM marketers to implement effective marketing automation strategies.
• CRM Management: Coordinate Salesforce-related projects with Engineering, manage CRM integrations with other MarTech platforms, and oversee data segmentation and extraction.
• AdTech Management: Handle ad operations relationships with media agencies, oversee ad tagging structures, and lead the creation and implementation of ad tags. Integrate ad platform APIs with MarTech systems.
• Audience and Data Strategy: Establish and guide data strategies in partnership with Engineering and EO, manage first-party data segmentation and activation, and maintain data lakes and databases. Oversee the strategy and upkeep of Tableau dashb