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Director, Product - Adtech (US)

Code and Theory
New York, USAfull_timePosted 23 Jun 2026

About the role

<p>The Machine is the agentic operating system for marketing, built by Code and Theory. It plugs into the tools marketing teams use and turns disconnected workflows into a single intelligent system, connecting brand strategy, creative production, and media performance. The Machine helps power agencies across Stagwell's network and world-leading brands.&nbsp;</p> <p>We're looking for a Director of Product Management, Adtech who will lead the development of AI-driven and agentic experiences within The Machine's media and adtech portfolio, translating complex data capabilities into intuitive, high-impact tools for media, strategy, and marketing teams. This role sits at the convergence of AI orchestration, adtech, product design, and workflow innovation, turning conceptual use cases into scalable, production-ready systems.</p> <p>You will own high-leverage experiments, shape how users interact with generative and reasoning models across the media lifecycle — planning, optimization, trafficking, measurement, and reporting — and help define The Machine's next generation of features for the vertical. The ideal candidate combines fluency in AI systems and the adtech ecosystem, a sharp product sense, and comfort bridging strategy and engineering.</p> <p><strong>WHAT YOU'LL DO</strong></p> <ul> <li>Lead the roadmap for AI and agentic functionality across The Machine's media and adtech ecosystem</li> <li>Identify opportunities for generative and reasoning-based workflows that drive measurable efficiency or performance gains across media planning, optimization, and measurement</li> <li>Translate broad problem spaces into concrete feature sets, prototypes, and launch plans</li> <li>Collaborate with Data Science, Engineering, and UX to prioritize features and deliver fast, iterative experiments</li> <li>Rapidly prototype LLM-based agents, copilots, and data-interactive interfaces using sandbox environments and internal frameworks</li> <li>Define success metrics, run experiments, and evaluate performance to inform production decisions</li> <li>Partner with the Machine's AI architecture and FDE teams to ensure scalable, secure deployments</li> <li>Act as a connective hub between technical, media, and creative stakeholders across Stagwell</li> <li>Present prototypes, findings, and roadmaps clearly to leadership and partner teams</li> <li>Support cross-functional initiatives like client demos, internal rollouts, and pilot launches</li> </ul> <p><strong>WHAT YOU'LL NEED</strong></p> <ul> <li>Significant product management experience, including a track record of leadership, with LLM-based products and using AI prototyping tools</li> <li>AI-native professional skills (you build/prototype/scaffold

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Code and Theory

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