Sr. Market Development Manager - Southeast Region, Pelvic Health
MedtronicAbout the role
At Medtronic you can begin a life-long career of exploration and innovation, while helping champion healthcare access and equity for all. You’ll lead with purpose, breaking down barriers to innovation in a more connected, compassionate world.
A Day in the Life
A Day in the Life
At Medtronic Pelvic Health, we are committed to improving the lives of patients living with bladder and bowel dysfunction through innovative therapies. As a Sr. Field Market Development Manager, you will play a key role in driving therapy awareness, adoption, penetration growth, asset development and market development execution of programs for patients and healthcare professionals within a specific geographic region. This role works collaboratively with HCP customers, the sales organization and internal partners. The Sr. Field Market Development Manager operates with a high level of accountability and a proven track record of performance.
*This is a remote, field-based position reporting in through the marketing function. This position does not have direct reports.
Responsibilities may include the following and other duties may be assigned:
Identify unique local market opportunities to increase therapy and product awareness
Create and implement guideline directed co-marketing programs based on market needs including digital, social, direct mail, print, email, and TV
Develop and maintain relationships with sales organization, HCPs and key practice or hospital staff
Design and develop innovative content and assets for patient and HCP programs (flyers, handouts, digital content) to support campaigns and events
Partner with Marketing, Medical Education, Compliance, and Sales teams to align on business strategies, ensuring cohesive and impactful program delivery
Conduct patient education seminars and community outreach programs in partnership with HCPs and territory sales team
Work in close partnership and communicate regularly with sales management and sales reps to maintain consistency in program targets and scope
Act as a resource for leadership and field teams, providing strategic insights for therapy penetration and growth
Track, measure, analyze and report marketing program impact to key internal and external stakeholders
Understand the dynamic market needs and identify opportunities for future awareness campaigns
Comply with all applicable laws and regulations, the AdvaMed Code of Ethics on Interactions with Healthcare Professionals, and company policies
Travel to meet with HCPs, customer representatives (in health care facilities and other venues) to discuss marketing initiatives
This role requires 40-50% travel
Must Have: Minimum Requirements
To be considered, these minimum requirements must be evident on your resume.
Bachelor’s degree required
Minimum of 7 years of experience in sales and/or marketing, or advanced degree with a minimum of 5 years of experience
Nice to Have
MBA
Healthcare, pharma, or medical device experience
Strong project and stakeholder management skills with a proven track record of leading cross-functional initiatives
Experience catering messages and presentations to varied audiences, from peers to c-suite
Strong ability to align customer needs with solution offerings, proficiency in segmentation & targeting and definition of stakeholder specific value propositions
Experience with agile marketing methodologies
Experience launching digital campaigns
Possesses disease state understanding of urinary and bowel voiding dysfunctions
Proficient understanding of medical device regulatory and compliance guidelines
Project management experience
Solid experience in a large corporate environment with a complex matrix culture
Physical Job Requirements
The above statements are intended to describe the general nature and level of work being performed by employees assigned to this position, but they are not an exhaustive list of all the required responsibilities and skills of this position.
The physical demands described within the Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. For Office Roles: While performing
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