Senior Growth Product Manager

At Sollis Health, the Senior Growth Product Manager plays a pivotal role converting site visitors to members and managing our acquisition funnel. This position requires a strong product management skillset while leveraging marketing, analytics, and online experience optimization to unlock new opportunities for member acquisition and growth. The Senior Growth Product Manager will partner closely with engineering, growth marketing, creative, data, and analytics teams to develop and implement innovative strategies focused on scalable Sollis membership growth.  

 The role is open to remote work ideally in New York but can be in the following states only: California, Colorado, Connecticut, Florida, Illinois, Louisiana, Maryland, Nevada, New Jersey, New York, Pennsylvania, Texas, Virginia, Washington and Wisconsin.

Responsibilities 

• Own and define the product roadmap that drives conversions, leveraging market trends, data on member/lead behavior, and business goals.  
• Own growth analytics and Martech stack (e.g., Google Analytics, Google Tag Manager, CDP, CMS), ensuring accurate tracking, tagging, and reporting across the funnel. 
• Monitor and optimize website performance, ensuring speed, accessibility, and usability standards that directly impact conversion. 
• Translate insights from analytics, user behavior, and market research into product requirements and actionable growth strategies. 
• Design, run, and analyze A/B testing experiments to improve conversion rates. Apply insights to enhance user journeys. 
• Continuously improve Sollis Health’s eCommerce platform and digital experiences by analyzing data, gathering feedback, and iterating on product features. Address friction in the new member journey to foster trust and satisfaction with the Sollis brand.  
• Establish, track, and report funnel KPIs, reporting on performance and iterating based on measurable results.  
• Work closely with engineering, growth, data, and design to align goals and ensure seamless online experience for members that increase trust and engagement. 
• Drive scalable acquisition solutions that balance innovation with the regulatory, compliance, and trust standards required in healthcare, while championing a data-driven, test-and-learn culture. 

 Experience We believe extraordinary people come from a variety of backgrounds, but ideally, we would expect that you have: 

• Bachelor’s degree in business, marketing, computer science, or a related field required; a master’s degree is a plus. 
• 5+ years of experience in product management for eCommerce, growth analytics, or digital health. 
• Demonstrated success growing digital products—especially in eCommerce platforms, subscription memberships, or online healthcare memberships. 
• Experience with digital marketing, data analytics, and product optimization in healthcare or eCommerce settings. 
• Proven track record of successfully meeting targets, such as growing revenue and improving conversion rates. 

Skills 

• Relentless curiosity and commitment to ongoing learning and experimentation to find innovative solutions for member acquisition and engagement. 
• Advanced data analysis skills, fluency in web analytics, and statistical testing methods. 
• Strong understanding of digital needs, usability, and eCommerce design principles. Obsessed with conversion rates and success metrics. 
• Familiarity with software development, understanding of web platforms, CMSs (e.g., Webflow, Directus or custom CMS), experience with Google Analytics 4, Google Tag Manager, and A/B testing platforms (e.g., Optimizely, VWO). 
• Outstanding verbal and written skills, adept at presenting insights and complex ideas to technical and non-technical audiences. 
• Proven record of managing digital projects from concept through launch, with a focus on results and details. 
• Experience working with multidisciplinary teams in a fast-paced, agile environment. 

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