Sr Manager, Digital Activation (Programmatic)

Company Description

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency's heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that inspire people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 9,600+ employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the US, EMEA, and APAC. In 2016, the agency joined dentsu. For more information visit www.merkleinc.com.

Job Description

Sr. Managers will manage programmatic media campaigns for clients within the Merkle portfolio. Sr. Managers support account leadership to ensure team is running smoothly and escalates important performance issues. You will get on-the-job training in industry landscape and technologies, managerial skills, technology partnerships, campaign management, client services, ad trafficking, analysis, and communications. You will report into the Sr. Director, Media Activation and work remotely.

• Oversee activation, campaign management, and reporting for all programmatic channels
• Expectation for Sr. Manager is that they are the lead and primary point person for these efforts, with support from the Sr. specialist or Assoc. Manager
• Hands-on keys interest/experience required. As the team member closest to the campaigns, Sr. Manager will employ data analysis, speak competently to performance and media insights, raising important points to larger group and influencing account strategy
• You will also create custom strategy for planning account leads during periods of planning recommendation cycles
• Main DSPs are The Trade Desk, DV360 and in some cases, Google Ads. Main channels include YouTube, CTV, Display, Native, and Audio
• You will will delegate and project manage in collaboration with planning counterparts and support from assoc. manager and sr. specialist to ensure successful launches and hit important deliverable timelines
• You will evaluate partnership opportunities across the marketplace and serve as important decision maker
• You will be an important client contact on behalf of programmatic team during reporting calls, status calls, vendor meetings

Qualifications

• 4+ years of experience in the programmatic industry
• Experience leading a team is required, you will have direct reports in this role
• Excellent verbal and written communications, presentation, and analytical skills
• Collaboration mindset/team player
• Detail-oriented with attention to project management
• Ability to prioritize multiple tasks
• Solutions orientated with strong critical thinking abilities
• Strong analytical thinking and mathematical skills
• Expert in programmatic technology, platform, and partner solutions
• Experience working with business applications;

Additional Information

Our benefits include:

• Flexible paid time off
• 16 weeks paid parental leave
• Matching 401(k)
• Comprehensive medical, dental, and vision plans

The anticipated salary range for this position is $68,000-$110,400. Salary is based on a variety of factors including relevant experience, knowledge, skills and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits,

please visit www.dentsubenefitsplus.com.

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About dentsu 
Dentsu is the network designed for what’s next, helping clients predict and plan for disruptive future opportunities in the sustainable economy. Taking a people-centered approach to business transformation, dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society www.dentsu.com. 

We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environ