Marketing Manager - Content and Communications

Job Title: Marketing Manager – Content & Communications

Location: Knoxville, TN
Employment Type: Full-Time
Reports to: VP of Marketing

About the Role

We are seeking a creative, strategic, and detail-oriented Marketing Manager with a strong emphasis on content development and digital communications. This role is ideal for a skilled writer and content strategist who thrives in a B2B healthcare environment and understands how to craft compelling messaging across multiple channels—from websites and email to social media and sales enablement tools.

You’ll play a critical role in shaping the voice of our brand, educating prospects and clients, and driving engagement across the buyer journey. If you're passionate about writing, healthcare, and the power of storytelling to generate results, we’d love to meet you.

Key Responsibilities

• Content Strategy & Creation
  • Develop and execute a content calendar aligned with business goals and marketing campaigns.
  • Write and edit high-quality content for the website, blog posts, email campaigns, social media, white papers, and sales collateral.
  • Create call scripts and messaging frameworks to support sales and client success teams.
  • Ensure consistent brand voice and tone across all channels.
• Digital Marketing
  • Manage and optimize email marketing campaigns using HubSpot or a similar CRM/automation platform.
  • Collaborate with the design and web teams to update website content and landing pages.
  • Plan and publish content across LinkedIn and other relevant platforms.
• Campaign Execution & Reporting
  • Support the development and execution of integrated marketing campaigns for lead generation and client engagement.
  • Use analytics tools to measure content performance and provide regular reporting and insights.
  • Optimize content based on SEO best practices and engagement metrics.

Qualifications

• Bachelor’s degree in Marketing, Communications, Journalism, or related field.
• 3–5 years of experience in B2B marketing, preferably in healthcare.
• Proven experience in writing and editing content across multiple channels.
• Proficiency with HubSpot (or similar platforms) for email marketing, automation, and content management.
• Strong understanding of B2B buyer journeys and sales alignment.
• Knowledge of SEO and digital content best practices.
• Excellent organizational skills and attention to detail.

Nice to Have

• Experience working in or with healthcare providers, health systems, or post-acute care organizations.
• Graphic design or video editing skills a plus.
• Experience with paid social or digital advertising.