Senior Manager, Growth Marketing – Web & Digital

Amplitude is the leading digital analytics platform that helps companies unlock the power of their products. Over 4,000 customers, including Atlassian, NBCUniversal, Under Armour, Shopify, and Jersey Mike’s, rely on Amplitude to gain self-service visibility into the entire customer journey. Amplitude guides companies every step of the way as they capture data they can trust, uncover clear insights about customer behavior, and take faster action. When teams understand how people are using their products, they can deliver better product experiences that drive growth. Amplitude is the best-in-class analytics solution for product, data, and marketing teams, ranked #1 in multiple categories in G2’s Spring 2025 Report. Learn how to optimize your digital products and business at amplitude.com.

As an organization, we approach challenges with humility, take ownership of our contributions, and embrace a growth mindset that pushes us to constantly improve ourselves, each other, and the value we bring to customers and partners.

Amplitude’s Commitment to Diversity Equity & Inclusion (DEI): Amplitude believes that diversity enables the creation of better products, improves the ability to solve complex problems, and drives more powerful solutions. We strive to create an environment of inclusion—one focused on psychological safety, empathy, and human connection—that will allow employees of all backgrounds to thrive.

About the Role & Team

Amplitude is seeking a results-driven Senior Manager of Growth Marketing, Web & Digital to lead our paid digital, SEO, and web initiatives. As the leader of a high-performing team of growth marketers, you’ll drive performance across paid acquisition, conversion optimization, and organic growth - all while crafting a high-impact digital experience that scales with our business.

This is a strategic, hands-on role with clear impact: you’ll directly shape how Amplitude attracts, converts, and engages buyers across industries. From building sophisticated media programs to owning our SEO strategy and evolving our website into a conversion engine, you’ll play a critical role in delivering against our growth goals.

The Right Candidate

You have a proven track record of leading paid media and digital teams, building scalable acquisition programs, and delivering measurable impact across the funnel. You’re deeply analytical and data-driven, always seeking opportunities to test, learn, and optimize. You understand how to work cross-functionally, influence stakeholders, and bring creative and technical teams together to unlock growth. Most importantly, you're a strategic thinker with strong executional chops who’s excited about the evolving future of marketing in the age of AI.

As a Senior Manager, Growth Marketing – Web & Digital, You Will:

• Lead and scale a global team of growth marketers across paid media, SEO, and web, driving strategy and execution to meet pipeline, revenue, and efficiency goals.
  
  
• Partner with the VP of Growth Marketing to shape our acquisition strategy, prioritize bets, and unlock new channels and growth levers.
  
  
• Own the web experience end-to-end, optimizing for conversion, performance, UX, and brand consistency across the funnel.
  
  
• Build and manage a high-performing media mix across search, social, programmatic, and emerging platforms—with a focus on quality, scale, and efficiency.
  
  
• Oversee CRO and experimentation programs, using A/B testing, UX improvements, and data insights to continually increase site and campaign performance.
  
  
• Run a modern, multi-pronged SEO program that includes technical SEO, content-led growth, and scalable site architecture.
  
  
• Collaborate cross-functionally with creative, analytics, product marketing, and brand teams to deliver impactful, integrated campaigns.
  
  
• Champion AI- and LLM-powered innovation, testing new tools and tactics to stay ahead in an evolving digital landscape.
  
  
• Define KPIs, build reporting frameworks, and manage agencies/vendors to ensure operational rigor and measurable outcomes.
  
  
• Foster a high-performance, test-and-learn culture, backed by smart segmentation, data fluency, and continuous iteration.

You'll be a great addition to