Group Content Director, SEO

Company Description

At Publicis LifeSpeed, it is both our model and culture to establish fully integrated cross-discipline teams that put our clients wholly at the center and enable us to provide best-in-class services in a fluid and modular way. Publicis LifeSpeed uses living data to create brand movements at the speed of people’s lives. We move faster, create movements, and deploy real time data that connects world class creative to content and media in service of growth and ROI.

As part of Publicis Media, our leadership is defined by experience, commitment, and continuity across our vast network. Helming our agencies and teams are some of the most seasoned experts in the industry, committed to doing the best for our people and our clients every day, and bound together by our inclusive and humane culture. No matter whether we’re recruiting new talent or devising new media campaigns for our clients, we put the humanity and identity of real people at the forefront of everything we do. And our peerless history of continuous learning and innovation means we never stand pat.

Publicis Media is the #1 media network in North America, made of a family of world-class media agencies, solutions, and talent. Together, we comprise more than 23,000 people in more than 60 countries, united to serve the world’s best-known and most successful brands.

Job Description

The Group Director, SEO Performance Content is responsible for leading a portfolio of client digital accounts towards stated client and company objectives and is responsible for the growth, management, retention, and, satisfaction of these accounts. The CD will be accountable to partner with clients to address measured content/SEO landscape and work with client stakeholders across multiple digital disciplines to propose and defend SEO investment across all performance-based marketing channels. The Content Director will manage and direct a team of Content Strategists in this task and be accountable for maintaining accurate program forecasts and hitting stated revenue/ sales goals. Proven account management and team leadership experience is essential, along with deep experience in online marketing and digital media. 

Account Management 

• Strategy lead and main client lead of the client/relationship.
• The main point of contact and escalation.
• Develops, manages, and monitors client investment for assigned accounts 

• Leads a team of Content Strategists and operates as a senior leader on accounts 
• Introduces Process Development Input, QA, and Best Practices Input 
• Ensures client renewals and maintenance/growth of Performics revenue 
• Owns client KPI forecasting process and updates for forecasted results 
• Trains and grows leadership, technical, and management skills of direct reports 

• Supports departmental financial reporting, billing, and collections as needed 
• Evaluates direct reports/team 
• Develops internal processes for the growth of the team 
• New business pitch/RFP support as necessary 

Performance Content & Client Leadership 

• Develops and fosters account relationships. Working towards 100% account retention within a defined portfolio of accounts 
• Manages team resources and effectively delegates appropriate responsibilities 
• Advocates across functional areas within client relationships (e.g. IT professionals, marketing/product managers, C-level executives) to develop rapport and deliver complex solutions 
• Prioritizes/refreshes initiatives, projects, and milestones to relentlessly pursue KPIs 

• Can methodically forecast client results (KPIs) at engagement start and for renewal 
• Manages strategy development and execution for complex marketing disciplines, such as SEO, conversion optimization, landing page testing, content marketing, forecasting, content investing effectiveness, consumer profiling, customer profitability analysis (lifetime value), and ROI measurement 

Team Leadership & Development 

• Embraces and encourages a culture based on teamwork, collaboration, and intellectual curiosity 

• Motivates leads, and manages internal teams, working collaboratively to drive programs that meet our client's business objectives 
• Drives adoption of stated account management best practices through example setting, positive reinforcement and behavioral correction 
• Assists in interviewing, hiring, training, mentoring, developing, and evaluating team members 
• Conducts performance reviews and career path plans for direct reports 
• Establishes expectations and goals for the team on performance marketing thought leadership 

• Provide cross-media planning training for their direct reports