Sr. Manager, Social & Influencer Marketing

Company Description

MKTG S+E is a global integrated agency that harnesses the power of sports and entertainment to impact human behavior through meaningful marketing solutions and experiences. Our key differentiator is “knowing people better than anyone else” and using deep consumer insights to establish powerful connections between sports properties and brands.

Across strategy, measurement, content, hospitality, and events, we connect the sports and entertainment industry and companies around the world to deliver meaningful marketing solutions and experiences that are truly differentiated. The experiences that we create engage customers, build memorable brands and deliver value. MKTG S+E is a part of the broader dentsu Sports International network.

By joining MKTG Sports + Entertainment, you’ll join a team of innovative, creative and caring people. We know that our agency’s success relies on the achievements of our team members – who we genuinely care about and value. MKTG S+E is led by our core values which focus on collaboration, community, inspiring change, pursuing excellence and celebrating bravery – all of which are foundational to our culture and how we treat each other and our clients. This is an opportunity to produce career-defining work. Along the way, you’ll team up with inspiring colleagues and encounter a richness of clients, cultures, and experiences. We offer exciting challenges, memorable experiences, and opportunities to shape your future.

Job Description

MKTG Sports + Entertainment is looking for a Senior Manager, Social and Influencer Marketing to join our fast-growing content team. This is a multi-faceted role that will guide our clients on their social strategy within the sports and entertainment sponsorship landscape with a focus on storytelling through content and creators.  

We are seeking a seasoned manager with 6+ years of experience who can think strategically, is idea-driven and can manage integrated and / or digital marketing programs that drive relevance and cultural impact. 

• Prior experience (6+ years) working in social and influencer marketing; experience in an agency environment is a plus   

• Strategic mindset with experience developing content strategies for clients; you have an ability to strategize, pitch, then execute  

• Entrenched in culture and social media with an interest in the topics we live and breath: sports, music, the arts, entertainment and more  

• Self-starter with the ability to identify what’s needed to keep projects moving 

• A champion of diversity and inclusion - you prioritize diverse perspectives and voices  

• Comfortable interfacing with clients, leading client and property meetings/calls, tracking deliverables and facilitating next steps with external partners and internal teams  

• Excellent communication skills; vocal, articulate and can put pen to paper 

• Ability to work alongside client to identify growth opportunities 

• Commitment to help grow our business – this means sometimes working non-standard hours, wearing multiple hats when necessary and responding to real-time events under tight deadlines 

• Well-versed in all things social, from platforms and trends to the creator economy; you stay up-to-date on the industry and have the ability to pitch and present information to clients as needed 

• Strong organizational skills with the ability to handle multiple projects, and potentially overlapping deadlines at once  

• Ability to understand social analytics and translate them into actionable learnings  

Qualifications

• This role will report into our Director of Social & Influencer Marketing, helping to lead our end-to-end process from social strategy and influencer partnerships to organic and paid creative development, editorial calendars, campaign execution and reporting 

• Crafting social-led storytelling to leverage influencers to connect to client objectives 

• ID, vet, negotiate and manager partnerships, inclusive of inclusive of influencers / talent  

• Day-to-day program management: ensuring timelines and deliverables are met at all stages of the program (idea sessions, briefings, strategy and deck building, budget management, billing, etc.) 

• Developing creative concepts and stories that work well across social and pitching those ideas to clients in a way that is digestible  

• Mentor a growing team  

• Collaborate with cross-functional teams, including Production, Creative and Sponsorship/Consulting team  

• Demonstrate digital and social platform thought leadership and expertise 

• Work with team to identify emerging platforms and trends to drive innovation