Product Marketing Manager, Healthcare & Fitness

Since we opened our doors in 2009, the world of commerce has evolved immensely, and so has Square. After enabling anyone to take payments and never miss a sale, we saw sellers stymied by disparate, outmoded products and tools that wouldn’t work together.

So we expanded into software and started building integrated, omnichannel solutions – to help sellers sell online, manage inventory, offer buy now, pay later functionality, book appointments, engage loyal buyers, and hire and pay staff. Across it all, we’ve embedded financial services tools at the point of sale, so merchants can access a business loan and manage their cash flow in one place. Afterpay furthers our goal to provide omnichannel tools that unlock meaningful value and growth, enabling sellers to capture the next generation shopper, increase order sizes, and compete at a larger scale.

Today, we are a partner to sellers of all sizes – large, enterprise-scale businesses with complex operations, sellers just starting, as well as merchants who began selling with Square and have grown larger over time. As our sellers grow, so do our solutions. There is a massive opportunity in front of us. We’re building a significant, meaningful, and lasting business, and we are helping sellers worldwide do the same.

The Role

As a Product Marketing Manager, Healthcare & Fitness at Square, you will be an important member of our Product Marketing team, which is dedicated to advocating for the voice of the customer and driving business growth through innovative marketing strategies. This team sits at the intersection of marketing, sales and product and is composed of full-stack marketers who excel in synthesizing customer insights, developing compelling positioning and messaging, and implementing go-to-market (GTM) strategies. Your impact will be significant as you lead cross-functional initiatives to drive growth, manage GTM launches for key products, and create strategies that enhance Square's market leadership. You will be responsible for independently owning and managing GTM planning and execution for the Healthcare & Fitness industry, ensuring that our solutions resonate with target audiences and achieve business objectives.

You Will

• Go-to-market strategy & execution

  • Define and execute the segmentation, positioning and messaging approach for the Healthcare & Fitness audience and collaborate with GTM and product teams  to bring it to life in a consistent manner.

  • Independently create and execute GTM strategies for the Healthcare & Fitness audience, driving seller acquisition, expansion and retention

  Audience & market expert

  • Understand prospect and existing customers’ business and payment needs, and how Square’s solutions can best meet those needs

  • Conduct regular research (through surveys, interviews, and product usage analysis), market assessment and competitive analysis to inform positioning and messaging.

  • Champion the voice of the customer by synthesizing insights to inform product roadmaps and marketing strategies that align with business goals

  • Serve as the global center of excellence for the Healthcare & Fitness audience

  Enablement

  • Develop and execute sales and partner enablement strategies, including creating compelling messaging, content, and training materials that effectively communicate our value proposition to prospective and existing customers, help generate leads and win deals.

  Growth

  • Leverage Square’s marketing tech stack and analytics capabilities to track marketing program performance and identify areas of opportunity and improvement

  • Influence pricing and packaging decisions and execution to optimize product offerings.

You Have

• Bachelor’s degree in Marketing, Business, or a related field; Master’s or MBA is a plus

• 5+ years of marketing experience or product marketing experience

• Proven track record of independently managing GTM planning and execution for significant product launches or multi-channel marketing initiatives.

• Strong B2B marketing skills and successful track record of collaborating with Sales teams, including joint planning, lead management, and earning trust as a strategic partner

• Expertise in creating compelling value propositions and messaging grounded in customer insights.

• Strong communication skills, with the ability to clearly articulate the why behind product and marketing decisions.

• Experience working cross-functionally and influencing stakeholders