Global Marketing Manager - Headsets

Global Marketing Manager - Headsets

Description -

About HP Hybrid Systems & HP Dimension

HP is redefining the Future of Work—and Hybrid Systems (HS) is at the forefront of this transformation, leading how people and organizations connect, collaborate, and create. From meeting room solutions enabling seamless communication, to professional-grade headsets, productivity peripherals, and immersive 3D video collaboration, Hybrid Systems delivers the tools modern businesses need to thrive.

Role Overview

We are seeking a strategic and results-driven E2E Integrated Marketing Lead to design and execute global go-to-market strategies for the HP Poly headset portfolio. This role spans the entire marketing lifecycle—from brand awareness and content strategy to demand generation, ABM programs, executive engagement, and channel activation—driving measurable business impact and reinforcing HP’s position as a leader in personal communications.

The ideal candidate combines strategic vision with executional excellence, has deep experience in B2B technology marketing, and is passionate about turning innovations into compelling narratives that influence decision-makers, partners, and customers worldwide.

Key Responsibilities

Integrated Marketing Strategy & Execution

• Develop and deliver global integrated marketing plans for HP Poly headsets aligned with business priorities, strategic launches and supported by market insights and research.
• Define audience strategies, value propositions, messaging frameworks, and channel mix across paid, owned, and earned media.
• Work alongside regional marketing teams to orchestrate execution across content, digital, events, alliances, and regional teams, ensuring alignment and scalability.

Brand Awareness & Demand Generation

Account-Based Marketing (ABM) & High-Touch Executive Engagement

• Align ABM initiatives with HP’s broader Genesis program to deepen penetration in top accounts.
• Execute pipeline-driving demand generation programs, optimized CEP segment.
• Ensure end-to-end funnel visibility and leverage analytics to optimize conversion at every stage.

Brand & Narrative

• Translate HP Poly headset innovations into customer-centric storytelling and impactful narratives that highlight HP’s leadership in personal communications, creating marketing collateral and customer success stories that clearly communicate the benefits of this cutting-edge technology across industries and executive audiences.
• Partner with creative teams to produce impactful assets that can be utilized in all stages of the customer journey.

Channel & Market Activation

• Enable channel partners with go-to-market assets, co-marketing programs, and sales playbooks to amplify reach and accelerate adoption.
• Collaborate with regional teams to localize campaigns and drive market activation aligned to global strategies.

Performance Measurement & Reporting

• Track and report pipeline contribution, engagement metrics, and ROI, delivering actionable insights for optimization.
• Utilize tools like Microsoft Dynamics, Eloqua, Power BI, and ABM platforms for comprehensive performance management.

Cross-Functional Leadership

• Act as the connector across GBU, Category and regional marketing teams, ensuring strategic alignment.
• Manage agencies and external partners to deliver world-class execution.

Qualifications & Experience

• Bachelor’s degree in Marketing, Business, or related field (Master’s preferred).
• 8+ years in integrated B2B marketing, preferably within tech, SaaS, or collaboration ecosystems.
• Proven experience in ABM strategy and executive-level engagement programs.
• Strong knowledge of brand building, demand generation, content development, and channel marketing.
• Exceptional ability to manage alliances and cross-functional initiatives.
• Data-driven mindset with expertise in marketing automation, analytics, and CRM systems.

Core Competencies

• Visionary & Strategic: Connects innovation with customer value and market opportunity.
• Storytelling Expertise: Converts complexity into compelling narratives that influence decision-makers.
• Collaboration & Influence: Builds strong partnerships across global, cross-functional teams.
• Agility & Impact: Thrives in fast-paced environments and adapts to market shifts quickly