Director, Digital Marketing (Catalog US & LATAM)

 

Come As You Are.

As the great Kurt Cobain* once said, “Come as you are.” BMG is committed to providing equal employment opportunities and we celebrate diversity in all forms. Equal opportunity runs deep in our core value of fairness and we are determined to create a truly inclusive work environment, where everyone can flourish. If you’re good at what you do, come as you are.

All applicants to BMG will receive equal treatment regardless of age, disability, gender identity or expression, marital or civil partner status, pregnancy or maternity, race, color, nationality, ethnic or national origin, religion or belief, sex or sexual orientation.
*BMG is the proud representative of Kurt Cobain’s publishing catalogue, including the 1992 single ‘Come As You Are’.

 

Director, Digital Marketing (Catalog US & LATAM)

Los Angeles, California

BMG’s digitally-focused Marketing department is an award-winning global team that operates at the forefront of artist campaigns. They offer expert insights into social media, audience development, online advertising, CRM, global activations and innovative marketing strategies. This team is interconnected with our advertising and technology teams, as well as BMG’s campaign, sales and analytics teams, while also working closely with artists and tech partners.

 

As the head of the US and LATAM catalog digital marketing team, your primary mission is to provide leadership in seasonal and trend-based campaigns, social media, online advertising, audience and fanbase development, CRM, and online activations. Your role involves managing the team, setting priorities, and engaging with internal stakeholders and external partners to create opportunities and contribute to long-term digital growth for BMG. You should have a love for iconic music catalogs and a deep understanding of the history of rock, hip-hop, pop, RnB and more.

 

What You’ll Be Doing.

• Serving as a strategic digital marketing leader for catalog recorded music.
• Enthusiastically leading and developing a growing team.
• Proactively implementing a seasonal and trend-based campaign approach across multiple platforms.
• Drawing on your experience with social media, connected platform strategy and innovation, including social gaming and new tech, to lead your team to success.
• Driving individual campaign successes and holistic territory thinking and planning.
• Overseeing website and landing page management, including GDPR and data protection compliance.
• Managing the tools and systems BMG has available for digital marketing.
• Serving as the point of escalation for artists, their management and internal stakeholders for catalog projects.
• Collaborating and integrating with campaign managers, advertising and streaming colleagues.

 

Must-Haves.

• Expertise in digital marketing, with a focus on social media, audience development, and digital activations.
• Extensive experience in campaign management and marketing within the music industry.
• Demonstrated experience leading and developing a team.
• Proven track record in departmental management.
• Successful previous experience managing partner relationships, including pitching and CMS experience, across Meta platforms, TikTok, Snapchat, Reddit and other connected platforms.
• Proficiency with CRM, data capture, fan to fan, and direct to fan marketing, including data protection compliance.
• Sound business acumen, including an understanding of budgeting and revenue streams.
• Demonstrated passion for catalog projects across diverse music genres, including: rock, hip-hop, pop, dance, etc.

 

Nice-To-Haves.

• Extensive experience working with high-profile artists and an understanding of large fanbases.
• Digital marketing, marketing or platform-specific qualifications.
• Knowledge of technology and a keen understanding of emerging trends.
• An analytical mindset with a strong grasp of data and statistics.
• Established key account relationships with relevant partners.

 

What’s In It For You.

• Enjoy flexibility with our hybrid setup: 3 days in office, 2 days remote.
• Experience peace of mind knowing that our comprehensive medical, dental, and vision coverage has got you covered.
• Maximize your savings with our dollar-for-dollar 401(k) match of up to 6% after your first year.
• Say goodbye to accruing vacation days or hitting a cap; take time off when you need it with our flexible time off policy!
• Save money and time with our commuter benefits program.
• Stay healthy and earn financial rewards with our fitness reimbu