Director/VP Advanced Analytics

Company Description

REFID231229

Remote based role-- must be physically located within the US
 

Job Description

About this Job

The primary role of the Advanced Analytics Director/VP is to have ultimate responsibility for the development and implementation of analytics solutions for NielsenIQ client organizations. This includes coordinating resources, managing stakeholders, delivering insights, recommendations and tools related to media effectiveness to our clients.    

He/she will be responsible for managing and coordinating all aspects of our client engagements, which includes synchronization of required internal resources, conducting analysis of results, simulating client plans, creating deliverable materials, and supporting presentation/training/tool deliveries. This position is off-site and some travel is required.

Responsibilities:

• Designing, executing, presenting and implementing analytic insights and tools to meet clients’ research objectives
• Ensure pro-active insights and action-oriented solutions are delivered to our clients by being an expert in your practice area(s) and data/insight storytelling, with an ability to explain methodologies behind all key analytical solutions to the client
• Manage team resources, timelines and priorities both internally and externally, sometimes consisting of moving targets and conflicting deadlines
• Creatively find ways to enhance the capabilities of our Advanced Analytics team through process improvements, best practices, skills development/coaching or cross-functional initiatives
• Drive client value, successful implementation and ongoing usage/integration of analytic solutions
• Partner with the sales organization to grow the media effectiveness analytics business

Qualifications

General Skills & Competencies

• Expertise in Manufacturer Marketing and Media functions as well as media agencies
• Experience and expertise with media effectiveness analytics, including marketing mix 
• Strong logic, deductive reasoning, problem solving and critical thinking skills            
• Skilled & polished communicator, including group presentations and storytelling
• Robust project management skills
• Demonstrated mastery in data analysis & application to client business issues, including designing custom solutions to address client business objectives and deliver client value from the engagement             
• Demonstrated strength in maintaining positive client relationships in complex situations & resolving client issues with the ability to interface with client executives (VPs, Directors etc.)                                    
• Strong people management and team leadership skills to promote a strong team culture, positive work environment and associate skills development
• Able to work collaboratively with internal & external teams
• Strong sense of urgency and accountability to drive client outcomes
• CPG industry knowledge, experience and acumen
• Consistently drives best practices, process improvements and thought leadership to advance the business

 Background and Technical Skills

• Bachelor's degree required
• MBA or advanced/analytics degree preferred                                     
• 15+ years of relevant experience in Market Research, Consumer Packaged Goods, Consulting, Analytics, Media    
• Strong analytic background and knowledge of statistical or data science methodologies and applications      
• Strong Marketing/Research background

Additional Information

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™.

NIQ, is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population. For more information, visit NIQ.com.

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