Senior Media Relations Manager

ASML is one of the world’s leading manufacturers of chip-making equipment and the technology leader in the semiconductor lithography field. By helping to make chips cheaper and more powerful, we help to make semiconductor technology more attractive for a larger range of products and services. ASML is recognized as one of the key companies in the world that drives the digital transformation. ASML is a global company with around 44,000 employees worldwide and one of the most valuable European companies measured in market capitalization.  

Media relations 

ASML is increasingly visible to the outside world and is recognized as a European high-tech supplier to the global chip industry. The media relations team supports and strengthens ASML’s business goals and reputation as an innovation powerhouse, trusted employer and community stakeholder. ASML operates at the intersection of technology, national security, industrial policy and international trade—making clear, consistent communications a critical contributor to trust and understanding. 

Due to the dynamics in our industry, complexity and strong growth, the media is interested in who we are, what we do and what we think – our technology, people, global footprint, supply chain, and our role in the semiconductor ecosystem. Increasingly, coverage also focuses on policy and geopolitical topics such as export controls, trade measures, industrial policy, strategic partnerships, and the broader implications of semiconductor leadership. Aligning our messaging, managing information flows, and knowing when to communicate which messages to which audiences—while managing a system of issues communications—are key contributors to our reputation and business goals. 

We maintain strong relationships with the international media in a friendly and transparent manner, in good and in bad times.  

Job mission 

Your mission is to maintain and expand relationships with the media and to bring our messages via the media to our key external audiences. The focus of this role is on media engagement surrounding government affairs and geopolitics. Together with others on the media relations team, you develop a strategy to position ASML as a European high-tech supplier to the world, employer of choice and a good corporate citizen—while helping stakeholders understand ASML’s role in policy, trade and international dynamics that shape our industry. You also increase knowledge about government affairs and geopolitical topics among communications colleagues worldwide. 

• You develop and execute a proactive strategic media plan that supports ASML’s core messages and business goals related to government affairs, public policy, trade and geopolitics. 

• You ensure that your media plans and activities have clear objectives that are tied to business goals, geopolitical strategies, and key target audiences, allowing you to analyze, measure, evaluate and show if and where we made a difference.  

• You keep up to date with developments in our business, technology and policy environment and translate these into media opportunities for your audiences. 

• You will work with other communications teams, the government affairs function, and legal/compliance teams to