Director, Media Marketing Services
VisaAbout the role
About Us
Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.
At Visa, you'll have the opportunity to create impact at scale — tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world.
Join Visa and do work that matters – to you, to your community, and to the world. Progress starts with you.
Visa will accept applications for this role until at least 09-04-2026Job Description
The Director, Media Marketing Services leads the regional omni-channel media strategy and performance function across LAC, overseeing strategy, technology, governance, agency relationships, and budget for our marketing initiatives with clients (banks, merchants, fintech's, etc). This leader manages a team of media managers and partners with cross-functional and global teams to evolve Visa's go-to-market approach through data-driven, innovative media practices.
We are seeking an entrepreneurial and AI savvy Director to lead media performance for the Marketing Services team across Latin America & Caribbean (LAC), driving business results, innovation, and media excellence. This leader owns the regional media strategies and delivery end-to-end—including strategy, technology partners, agency management, negotiations, processes, governance, and ongoing performance optimization—and is responsible for elevating how Visa client’s plans, activates, and measures media across the region. The role requires deep expertise across social, creators, e-retail, digital media (programmatic, paid social, VOD, GEO, and emerging channels), offline media (OTV, PTV, OOH) as well as command of modern practices including first-party data strategy, cookie less measurement, data clean rooms, AI-driven media planning and optimization, ad tech, tracking, and attribution.
This leader has strong client facing experience on top of media expertise as he/she will be working with our partners to create relevant media plans.
The Director also influences ad tech and media agency management for marketing services, owns media billing control, while serving as the guardian of data privacy standards across all markets. Reporting to the LAC Senior Director of Media, Digital and Content, this leader partners with marketing, business leads, agencies, and local, regional, and global media teams to drive high-visibility campaigns and marketing initiatives. Beyond leading strategy, analytics, and omni-channel execution, the Director is responsible for developing and mentoring a high-performing media team, building regional capabilities, and translating Visa's marketing services goals into integrated media plans that deliver measurable business impact. Success in this role requires strong business acumen, a test-and-learn mindset, and exceptional communication and leadership skills.
Essential Functions:
Strategy & Leadership
Lead the regional performance and omni-channel media strategy across LAC for digital and offline media (programmatic, search, social, VOD, TV, OOH), including strategy, technology stack, governance, processes, negotiation, and billing.
Own the regional media technology roadmap and stack (AI, DSP, D
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