Director, Field and Events Marketing

Later is the enterprise leader in social media and influencer marketing software, services, and data, trusted by leading brands and agencies worldwide. Following our acquisition of Mavely, the Everyday Influencer Platform®, Later enables brands to scale creator partnerships from nano to premium influencers while managing social media content and campaigns across all major social and affiliate networks. Through proprietary performance data, marketing leaders can drive attributable sales and optimize social commerce with our software platform or award-winning services. 

Later is founded on two success stories that began in 2014: Mavrck, the industry-leading influencer marketing solution (now Later Influence™), and Later, the best social media management platform (now Later Social™) and first-to-market link in bio tool, Later Link in Bio. In 2024, Mavrck and Later officially joined together as one unified business, with a shared vision: to enable the world to make a living with their creativity.

We’re trusted by the top social platforms, with partnerships and integrations with Meta, TikTok, X/Twitter, LinkedIn, YouTube, and Pinterest.

We enable marketers to create high-performing content and engage in authentic collaborations with creators to reach new audiences, drive engagement, and generate predictable ROI. 

About this position:

As Director of Field & Events Marketing at Later, you'll lead the strategic vision and execution of our global field marketing initiatives to elevate Later's position in the enterprise social media and influencer marketing space. Leading a growing field and events team, you'll develop comprehensive programs and high-impact experiences that engage C-suite and senior marketing decision-makers at B2C brands ($50M-$500M+ revenue) and agencies. 

This pivotal leadership role will define how Later's brand comes to life through strategic field programs, industry events, executive engagement, and owned experiences—directly driving brand reputation, market positioning, and significant pipeline contribution. Reporting to the VP of Corporate Marketing, you'll serve as a key marketing leader shaping Later's go-to-market strategy and customer experience across all touchpoints.

What you'll be doing:

Strategic Leadership

• Define and execute Later's comprehensive North American field marketing strategy and annual roadmap
• Develop strategic approaches to penetrate key markets and verticals aligned with corporate objectives
• Establish metrics frameworks that tie field marketing initiatives to pipeline, revenue, and customer engagement
• Own strategic planning and resource allocation for maximum market impact and ROI
• Translate business objectives into innovative field marketing programs that differentiate Later in the market

Program Development & Innovation

• Design signature event programs and experiences that establish Later as a thought leader
• Create executive engagement programs targeting CMOs and senior marketing leaders
• Develop a portfolio of field marketing programs across different formats, channels, and buyer journey stages
• Innovate new approaches to field marketing that blend digital, experiential, and in-person engagement
• Establish Later's presence at tier-one industry events with strategic sponsorships and brand activations

Team Leadership & Development

• Build, lead, and mentor a high-performing field and events marketing team
• Set clear expectations, provide coaching, and create growth opportunities for team members
• Establish team structure, roles, and responsibilities to scale field marketing operations
• Cultivate a culture of excellence, creativity, and continuous improvement within the team
• Collaborate with executive leadership to align field marketing with company-wide initiatives

Budget & Resource Management

• Develop and manage multi-regional, seven-figure field marketing budgets
• Allocate resources strategically across programs, regions, and initiatives
• Establish vendor and agency partnerships to extend team capabilities
• Implement processes for efficient budget tracking, forecasting, and optimization
• Drive maximum business impact from field marketing investments

Cross-Functional Alignment

• Partner with Sales leadership to ensure field marketing programs support revenue objectives
• Collaborate with Product Marketing on messaging, positioning, and product launch