Senior Product Manager, Consumer Marketing(MDD) - Neuropsychiatry

Job Description

About This Role

The Senior Product Manager, Consumer Marketing (MDD) will be responsible for establishing building and leading consumer engagement for a new product in the Major Depressive Disorder (MDD) and Postpartum Depression (PPD) market. More specifically, this position will focus on enabling disease state education and branded patient engagement opportunities through well-planned and executable tactics.

What You’ll Do

•    Ensure specific consumer engagement initiatives, including marketing programs and campaigns, are executed effectively, efficiently, within budget and in accordance with all regulatory/legal requirements
•    Cultivate strong relationships with alliance partner, cross-functional partners, and all agencies
•    Lead key marketing initiatives with collaboration partner and other key functional partners 
•    Develop patient engagement plans leveraging an appropriate channel mix using both media and personal tactic
•    Develop and manage the execution of the consumer creative campaign and market research
•    Manage materials, projects, and resources through the internal review committee process (Promotional Review Committee)
•    Manage multiple agency partner relationships to include management of associated budgets
•    Manage vendor contract processing (purchasing requisitions, invoices, and approvals)
•    Collaborate with multiple functional groups across the organization, including but not limited to Sales, Regulatory, Market Access, Market Research, Commercial Operations, Legal, Patient Advocacy, and Medical Affairs

Who You Are

You have a passion for science and building a meaningful patient experience. You have strong ability to effectively influence, collaborate, and communicate with internal stakeholders, at all levels of the organization, and external business partners. You love to innovate across all areas including innovative strategies, programs and tactics that leverage advancements in technology, media and communications.

#LI-DW1

Qualifications

•    Bachelor’s degree required; MBA preferred
•    5+ years pharma or biotech commercial experience; minimum 2 years marketing with 1+ year digital and/or omnichannel experience
•    Ability to deliver results in a fast-paced environment and “roll-up your sleeves” culture. 
•    Excellent communication/coordination/interpersonal skills including the ability to effectively write and deliver presentations to senior management and customers.
•    Proven ability to manage multiple projects and priorities to meet deadlines.
•    Demonstrated ability to lead multiple cross-functional teams and influence without authority.
•    Ability to think innovatively in terms of engaging with customers and meeting their needs.

Preferred Skills
•    Experience within Psychiatry, Women’s Health and/or specialty markets with broad HCP customer base
•    Experience working with an alliance partner
•    Prior product launch experience

Additional Information

All your information will be kept confidential according to EEO guidelines.

Why Biogen?

Our mission to find therapies for neurological and rare diseases is a unique focus within our industry and this shared purpose is what connects us as a team. We work together to overcome obstacles and to follow the science. We are resilient as we strive to make an impact on our patients’ lives and on changing the course of medicine. Together, we pioneer. Together, we thrive.

At Biogen, we are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we serve. We know that diverse backgrounds, cultures, and perspectives make us a stronger and more innovative company, and we are focused on building teams where every employee feels empowered and inspired. Read on to learn more about our DE&I efforts.

All qualified applicants will receive consideration for employment without regard to sex, gender identity or expression, sexual orientation, marital status, race, color, national origin, ancestry, ethnicity, religion, age, veteran status, disability, genetic information or any other basis protected by federal, state or local law. Biogen is an E-Verify Employer in the United States.