Category Manager - Fitness Equipment

Purpose Brands, the parent company of Orangetheory, Anytime Fitness, Waxing the City, The Bar Method, and Basecamp Fitness, is seeking a Fitness Equipment Product Line Manager (Category Manager) to join its team. This is a great position for someone who is looking to expand their career, and join a company with a fun, fast-paced and inspirational culture.

The Fitness Equipment Product Line Manager (PLM) is a key contributor to the Products and Supply Chain team, supporting the needs of the franchise network and out-of-studio platform while driving profitability for Purpose Brands. This role requires a hands-on approach combined with strong business acumen to support the company’s continued global expansion.
The PLM possesses a strong understanding of P&L statements, leads product deployment initiatives, and applies an analytical mindset to deliver reporting and insights that drive growth within the Fitness Equipment category.

 

Purpose/Impact: (Duties & Essential Functions)

• In coordination with key brand stakeholders, ensure new products are brought to market in a timely and profitable manner.
• Drive product strategy, offering optimization, and profitability of the Fitness Equipment P&L.
• Establish network standards and compliance requirements related to:
  • Fitness Equipment usage
  • Installation protocols
  • Product mix
  • Warranty
  • Product life cycle
• Develop, maintain, and monitor reporting related to standards, compliance, and performance.
• Leverage internal and industry Subject Matter Experts (SMEs) across the Fitness Equipment product line to support strategy and execution.
• Manage relationships with primary suppliers of Fitness Equipment, installation services, and after-market services.
• Partner with the Franchise Advisory Council (FAC) to facilitate the Studio Infrastructure Sub-Committee.
• Collaborate with Supply Chain and Finance teams to drive and maintain a lean order-to-cash cycle.
• Work closely with the Supply Chain/Global Fulfillment team to prioritize departmental initiatives.
• Participate in webinars and network communications to ensure franchisees remain informed on key initiatives and product updates.
• Manage and coordinate equipment requirements for annual, network-wide symposiums and related events.
• Present new programs, policies, and products in network-facing forums.

Strengths

• Strong financial acumen, including P&L management and pricing analysis
• Analytical mindset with the ability to aggregate data and produce actionable reporting
• Experience in assortment planning, product pricing, vendor relations, and product line strategy
• Proven success managing revenue-driving, profit-focused categories
• Excellent interpersonal, verbal, and written communication skills
• Ability to work effectively under tight deadlines in a fast-paced environment
• Strong problem-solving skills and technical capacity
• Collaborative team player with cross-functional partnership experience

Background

Required Qualifications & Experience

• Bachelor’s degree in a related field
• 5+ years of experience in product line development, retail, or a comparable business environment
• Demonstrated experience in assortment planning, pricing strategy, vendor management, and category ownership
• Experience using analytics tools to aggregate data and compile reports

Preferred Qualifications

• Experience with NetSuite or similar ERP systems (SAP, Oracle, Sage)
• Experience in Fitness Equipment, Health & Wellness, or related industries
• Knowledge of the franchise business model

 

What’s in it for you?

We offer a competitive salary along with exceptional benefits such as:

• Medical, Dental and Vision Coverage

• Hybrid Work Environment

• Life and Disability Insurance

• Unlimited Time off + Paid Holidays

• Fridays off between Memorial Day and Labor Day

• 401(K) Savings Plan Matching at 4%

• 10 Coaching and Therapy sessions

• Mental Health Benefits

• Brand Discounts & Reimbursements

• In-house workout facilities

• Professional Development Opportunities

• Team Building, Employee Engagement Activities & so much more

W