Sales Development Representative

Sales Development Representative

Description -

HP/Vyopta, an Austin based leading provider of collaboration user experience management solutions, offers intelligent monitoring and contextual intelligence of large, unified communications and collaboration (UC) networks.

HP/Vyopta’s Workforce Experience Platform for UC/collaboration provides enterprise customers around the world with high-value insights and workflow automation to enable businesses to deliver exceptional digital user experience to people working from anywhere. 

Job Summary 

The Sales Development Representative (SDR) is responsible for identifying and creating new qualified sales opportunities for the HP/Vyopta sales account executive team. This role is crucial for driving the company’s revenue growth by engaging with potential customers, understanding their challenges, and positioning our solutions. The primary focus will be on outbound prospecting through multiple channels to generate high-quality leads and book meetings for the sales account executive team. 

Key Responsibilities 

• Prospecting: Proactively research and identify target accounts and key personas within those organizations using tools like LinkedIn Sales Navigator. 

• Outbound Outreach: Engage prospects through cold calls, personalized emails, and social media outreach to initiate conversations and drive interest in HP’s workforce experience management solutions. 

• Lead Qualification: Qualify inbound and outbound leads to ensure they meet key criteria for sales opportunities, focusing on the ideal customer profile such as company size, unified communications/collaboration technologies used, needs, and decision-making process. 

• Discovery Calls: Conduct initial discovery calls with prospects to gather insights into their pain points, business challenges, and goals. Assess whether they are a good fit. 

• Collaboration with Sales Account Executive Team: Work closely with account executives to pass on qualified opportunities, ensuring smooth transitions. 

• Funnel Management: Maintain accurate records of interactions, leads, and progress in Salesforce.com CRM system. 

• KPI & Metrics Tracking: Meet or exceed weekly and monthly activity targets, including calls, emails, meetings, and qualified opportunities generated. 

• Market Research: Stay informed on industry trends, competitive landscape, and customer needs to improve messaging and outreach efforts. 

• Continuous Learning: Actively participate in sales training, team meetings, and feedback sessions to refine skills and stay updated on product offerings and sales techniques. 

Qualifications: 

• Bachelor’s degree. 

• 5 - 8 years of experience in a sales, lead generation, or customer-facing role (experience in SaaS or tech sales is a plus but not required). 

• Strong verbal and written communication skills with the ability to engage and persuade prospects. 

• High level of comfort with cold calling and creating personalized video messages to engage prospects more effectively. 

• Excellent time management and organizational skills, with the ability to manage a high volume of activities.