Regional Field Marketing Manager (remote in Chicago)

Home Office Location: Chicago, IL (fully remote)

Reports to: Director, Field Marketing – Experiential Learning

Travel: up to 40% 

Liquid Death is a healthy beverage company with ice-cold sustainable cans designed to murder your thirst.  Founded in January of 2019 and based in Los Angeles, California, Liquid Death is one of the nation’s fastest growing beverage brands taking a completely unnecessary approach to canned water and iced teas. Unnecessary things tend to be far more interesting, fun, hilarious, captivating, memorable, exciting, and cult-worthy. Taking the world’s healthiest beverage and making it just as unnecessarily entertaining as the unhealthy brands has put Liquid Death on the map for LinkedIn's Top Startups 2022, Contagious's Brand of the Year 2022, Ad Age Top Marketer of the Year 2022, and Medium’s cult-worthy brands among other accolades.

As Liquid Death continues to bring unnecessarily awesome beverage options to more people, Liquid Death is equally as excited to promote and help fund alternative art, music, and entertainment alongside the brand.

Role Overview:

The Regional Field Marketing Manager (RMM) is responsible for driving Liquid Death brand awareness and trial via retail promotions, sampling and event sales in assigned priority and secondary markets.    

The ideal candidate for this role will have experience in these key areas:

• Grassroots marketing and/or CPG sales merchandising experience and strong local connections to the Chicago market
• A unique enthusiasm for life represented by a passion for cultural experiences across action sports, street art, music hip-hop/rap, punk/rock, and nightlife and the ability to leverage these passions into appropriate activities for Liquid Death
• Experience negotiating sponsorship agreements with ability to measure ROI
• Ability to anticipate and solve logistical challenges before they occur
• Ability to lead / manage Brand Ambassadors, but also get involved in their work load execution if needed
• Exhibit high sense of urgency, be well organized, possess a great attitude, be a team player and have the ability to build strong working relationships with all internal and external stakeholders
• Experience inspiring confidence and quickly capturing the trust and respect of team/ business partners
• Prior successes in driving the creative process (creative mind)

Role Responsibilities:

• Work cross-functionally with key internal teams (LD sales team and LD distributor partners) to implement brand experiences across local events, retail samplings and partnerships to increase target customer awareness and build deeper connections with the largest/most valuable distributor partners
• Understand the unique challenges of priority and secondary markets and adapt national marketing plans to help drive sales at retail and events  
• Negotiate, execute, and evaluate partnership and sampling & sales opportunities across local events, festivals, and venues 
• Manage and lead Brand Ambassadors
• Increase brand awareness and drive trial by securing on-brand, local sampling opportunities
• Become a collaborative partner with regional high volume distributors to maximize distributor investment, alignment and retail execution
• Generate partnership leads across local events, festivals, venues and on-premise 
• Responsible for local budget management/expenses and adherence to corporate fiscal guidelines/policies
• Monitor competitors, identify market nuances and reports/shares relevant activity and information

Qualification Requirements:

• A Bachelor degree in business preferred but not required
• A minimum of 4+ years of relatable beverage industry Field Sales Marketing or Regional Field Sales experience that required leadership/management of both Brand Ambassadors and Distributor partner relationships
• Previous sale platform reporting experience (Qlikview or VIP) preferred but not required
• Intermediate Excel skills (data entry, basic report generation) and PowerPoint presentation and negotiation skills
• Intermediate level PowerPoint presentation a