Coordinator - Esports Marketing and Media

Position Overview

The Coordinator of Esports Marketing and Media will work alongside the Associate Director of Esports to ensure a comprehensive and sustainable Esports program that advances the 3 pillars of Competition, Curriculum & Community. The Coordinator of Esports Marketing and Media will focus on combining  high-level competition against other elite universities; operations of the Esports Arena; support of the Butler gaming community; creating live events and digital content around the program; and connecting Butler students to jobs and opportunities in the video game and esports industries.

Responsibilities 

• Production (MEDIA)
  • Manage “Production Team” to ensure nightly streams continue (student employees)
  • Producer for major events and implement “Production Team” as staff.
  • Coordinate media days for teams’ year-to-year
  • Create content centered around the student experience with Butler Esports and highlight successful event hosting within the space
  • Manage VODs posted to YouTube of nightly streams and large-scale streamed events
  • Elevate production capabilities using current technology & streamline nightly streams
• Marketing (MARKETING)
  • Implement & analyze marketing effectiveness using findings from Butler Esports Marketing
  • Research ongoing data to develop on-campus engagement with the program
  • Coordinate with Butler Marketing to ensure accurate representation of the program
  • Manage esports.butler.edu by updating player information & team data each semester as well as link all social channels
  • Drive online & in-person viewership
  • Develop marketing campaigns to drive increased recruitment internally & externally
  • Work with the “Social Team” to ensure regular engaging posts and analyze the success of said posts (student employees)
  • Create promotional material and content 
  • Track data and act accordingly (use to promote increased sponsorships and partnerships)
    • Team Statistics
    • Social Media Impressions
    • Stream Analytics
  • Promote positive service-scape design
• Other Duties
  • Lead Graphic Designer
  • Promote alumni relations
  • Promote student engagement 
  • Create cross-departmental partnerships 
    • CCOM and other schools, clubs, and departments on campus working alongside esports and utilizing the Butler Esports Park to full capacity
  • Aid in supporting corporate team building hosting
  • Leveraging positive impressions across socials and streaming platforms to increase partnerships and sponsorships
  • Support team efforts in acquiring and maintaining sponsorships
  • Support high school recruitment
  • Assists in overall esports operations, including esports team management, community engagement and Day-to-Day operations of the Esports Park; provides subject matter expertise on collegiate esports communities; provides subject matter expertise and design guidance on esports revenue opportunities like apparel, broadcast graphics, and other potential merchandise
  • Working with the operating software of the Butler Esports Park
  • Collaborates with the esports Student Officer Board on projects and operational support 
  • Provide Clowers Memorial Hall themed venue graphic design for artists, events, bar menus, and general purposes
  • Other duties as assigned

Required Qualifications 

• Bachelor’s Degree
• 2-4 years’ experience in event and or esports management
• Ability to manage and prioritize projects effectively
• Understanding of technology and production equipment. 
• Demonstrated patterns of flexibility and willingness to take on new challenges
• Communication skills across diverse constituencies

Preferred Qualifications

• Understanding of division practice and policies
• Understanding of Butler campus space logistics and usage

 

BU Benefits and Perks  

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