Director, Portfolio Marketing

Rockwell Automation is a global technology leader focused on helping the world’s manufacturers be more productive, sustainable, and agile. With more than 28,000 employees who make the world better every day, we know we have something special. Behind our customers - amazing companies that help feed the world, provide life-saving medicine on a global scale, and focus on clean water and green mobility - our people are energized problem solvers that take pride in how the work we do changes the world for the better.

We welcome all makers, forward thinkers, and problem solvers who are looking for a place to do their best work. And if that’s you we would love to have you join us!

Job Description

Summary:

The Director, Portfolio Marketing is responsible for develop and implement commercial strategies and programs that maximize customer demand and sales growth of our global portfolio of products, services, and solutions. This leader will also be responsible for bringing the portfolio of offerings (hardware, software, and services) to market, developing and executing a go-to-market strategy and set of programs anchored in relevant market trends, prioritized customer segmentation and needs, and in-depth competitive analyses.

The Director, Portfolio Marketing will need to bring a customer-focused, solutions mindset to guiding and leading the portfolio teams.  This will be critical in driving an integrated approach to executing upon the x-business commercial priorities and articulating the full value proposition that the Rockwell portfolio brings to our customers.  Additionally, they will need to be able to deliver a mix of strategies and plans that both grow the core Rockwell portfolio and ramp the strategically important ARR-based software and services representing new ways to win with our customers.

The Director, Portfolio Marketing will take an outside-in approach to drive differentiated value propositions and messaging for our portfolio of products and services, making them compelling to our prospects and customers. Additionally, they will ensure that the full breadth of the portfolio is represented in key go to market motions based on the portfolio strategy and company execution priorities. 

Expert collaboration is required with peers in Marketing, Business Units (BUs), and Sales. They will also work closely with industry and regional marketing to tailor commercial strategies towards target segments and priority end markets. 

This role will report directly to the VP, global Marketing & Chief marketing officer.

Responsibilities:

• Partner across the organization to develop the commercial strategy, story, and marketing plan for our portfolio of products and services, aligned to our company’s vision and strategic goals; deliver market insights to help support sustainable competitive advantage and drive commercial initiatives to achieve revenue results.
• Function as a key commercial partner for the Business Unit leadership and provide critical commercial insights to help in portfolio strategy and planning, lead new product launch, planning, and execution.
• Drive ongoing portfolio awareness, demand creation and enablement efforts and engage in ongoing business performance assessment and optimization efforts. Act as extended staff of senior business unit leaders and become a trusted advisor.
• Fully engage with the business units in their business strategy review process to ensure critical external insights, company strategies and holistic solution roadmaps are well integrated.
• Be a valued thinker, advisor, and implementer on special projects as marketing partners with all parts of the organization, helping to drive insights, alignment, and execution.
• Be marketing’s lead to support our company’s inorganic growth strategy through partnerships, joint ventures, and acquisitions. Be the voice of Marketing for partnerships and transactions in the portfolio space.
• Manage the hiring, development, and retention of the portfolio marketing team.  Provide leadership, direction, and mentoring to guide staff in daily activities.
• Provide insight and support to BU leadership to inform the identification and development of new offerings (products, solutions, or services).
• Understand target buyer needs, market trends and the competitive landscape. Consider a range of sources such as sales, services, partners, analysts as well as primary and secondary research.
• Build the go-to-market plan to support and grow the portfolio of offerings, including prioritizing and aligning target audiences, developing effective and unique messaging and building content architecture
• Optimize marketing investment across the portfolio to execute strategy and maximize returns.
• Own industry analyst relati