Demand Generation Manager

Company Description

At Xplor, we believe that helping people make the most of each day is the most rewarding way to spend ours.

We give small and medium-sized businesses cloud-based, intuitive technology solutions that enable them to manage all the hassles of running and growing a business, so business owners can get back to doing what they love. With Xplor Pay, we help businesses get paid quickly and securely – without hidden fees. We built the tech ourselves, and our platform delivers secure, transparent, fast, and accurate payments.

We are unified by our purpose of helping people to succeed. So, when you become part of our team, you also become part of the personal connection that strengthens the relationship people have with Xplor products.

Job Description

The Demand Generation Manager plays a critical role in fueling Xplor’s growth by turning smart ideas into high-impact programs that drive real pipeline. Sitting at the heart of our marketing team within our Fitness & Wellbeing vertical, this role owns the end-to-end design and execution of segment-specific, multi-channel campaigns that help us connect with the right customers, at the right time, in the right way.

You’ll bring creativity, curiosity, and a test-and-learn mindset, proactively shaping campaign ideas, building programs across channels, and rolling up your sleeves to make them happen. This is a hands-on role for someone who loves blending strategy with execution and thrives in an environment where ideas move quickly from concept to launch.

Demand Strategy & Program Development

• Shape and deliver multi-channel, segmented demand generation programs that build awareness, spark engagement, and move prospects confidently through the funnel.

• Monitor and optimize pipeline performance, actively tracking and improving MQLs, TQLs, and TQL→MQL conversion rates.

• Design integrated campaigns that bring together email, paid media, landing pages, content, events, and product marketing to tell a consistent, compelling story.

• Own the campaign calendar, ensuring strong alignment with product launches, thought leadership moments, regional growth priorities, and seasonal opportunities.

• Turn strategy into action by creating clear, executable campaign plans—defining audiences, messaging, assets, timelines, and success metrics from the outset.

Cross-Functional Program Execution (Hands-On)

• Partner closely with the rest of the marketing team to bring campaigns to life and keep everything moving on time and in the right direction.

• Roll up your sleeves to execute segmented email campaigns, including:

  • Audience segmentation and list management

  • Persona-led messaging and copy creation

  • Lead Campaign setup, QA, scheduling, and deployment (with marketing automation manager)

• Jump into execution mode during launches, peak periods, or fast-moving moments to keep momentum high and standards strong.

Paid Media & Email Execution + Optimization

• Build, launch, and optimize paid search and paid social campaigns across platforms like Google Ads, LinkedIn, and Meta/Facebook. 

• Write and refine ad copy, headlines, and CTAs that resonate with target audiences and align to campaign goals.

• Own the day-to-day performance of campaigns, including:

  • Budget pacing and bid management

  • Audience targeting and exclusions

  • Ongoing creative testing and iteration

  • Landing page performance and conversion optimization

• Balance thoughtful planning with hands-on execution to move quickly from idea to impact.

Performance Tracking, Analytics & Reporting

• Monitor and analyze performance across email, paid search, paid social, and integrated campaigns to understand what’s working—and where to improve.

• Build clear, actionable reporting around pipeline contribution, funnel conversion, ROI, and budget pacing.

• Use tools like Salesforce, Pardot, PowerBI, and Hockeystack to track attribution, uncover insights, and drive smarter decisions.

• Share regular insights and recommendations rooted in data, experimentation, and industry best practices to continuously raise the bar.

Qualifications

What would make me a good candidate?

 We are looking for curious and empathetic people. We also love to hear from people who are motivated by meaningful work, resonate with our four core values, have a positive outlook, are comfortable with ambiguity and thrive working in an ever-evolving and complex environment. We are inspired by meeting