Job Description

Working at IRSC has its perks!  In addition to helping drive change and having a positive impact by supporting our students, staff, and faculty, IRSC offers a benefits package:

*Wellness Wonders: Dive into a world of well-being with perks that nourish your body and soul. Health benefits that prioritize your fitness, mental health, and overall happiness await you with our employee only coverage paid by the college.

*Retirement Radiance: Picture your future shining as bright as your career! Our retirement benefits are designed to turn your golden years into a sunlit oasis. With robust plans and strategic investments, we're planting the seeds for your retirement bliss.

*Generous Time-Off Universe: Recharge and rejuvenate with ample vacation time, ensuring you return to work with newfound enthusiasm.

*Career Launchpad: Propel your career forward with projects that are not just tasks but missions, shaping industries and driving change.

Shine Bright with Us: Join Our Team as a Director of Enrollment Marketing!

Are you passionate about education and community impact?  Do you thrive on creating innovative marketing campaigns that drive enrollment and foster college-going culture?  If so, we want you to be our next Director of Enrollment Marketing at Indian River State College (IRSC)!

IRSC is a dynamic institution committed to empowering students and transforming lives.  As a Director of Enrollment Marketing, you’ll play a pivotal role in shaping the future of our community by increasing college access and engagement.

In this role, you will have the opportunity to:

• Collaborate with cross-functional teams to develop strategic marketing and communication plans that align with institutional goals.

• Cultivate relationships with third-party service providers to create effective enrollment campaigns.

• Manage external marketing efforts and internal student communications, overseeing our Student Communication Coordinator.

• Contribute compelling content for both large-scale and targeted enrollment initiatives.

• Coordinate print and electronic communications, ensuring timely dissemination and impactful placement of advertising.

• Work closely with our Web Content Manager to maintain accurate and up-to-date website information for students and prospective customers.

We offer competitive pay, a comprehensive benefits package, and a supportive work environment. Ready to make an impact? Apply today and help shape the future of education at IRSC!

JOB SUMMARY:

Under general supervision, this position plans and implements in the creation of integrated campaigns to grow enrollment within IRSC and continue to increase college going in the community. Collaborates with colleagues across the college to optimize the use of communication vehicles such as: electronic publications, AI, websites, e-newsletters, direct mail, social media, video, and other multimedia.

SPECIFIC DUTIES AND RESPONSIBILITIES:

• Works collaboratively with team members from across the college in developing marketing and communications strategies to support institutional goals.

• Works with and manages relationships with 3rd party service providers to develop effective enrollment marketing campaigns.

• Manages all external marketing and internal student communications, including supervision of Student Communication Coordinator.

• Contributes content for large and small enrollment campaigns and initiatives.

• Works collaboratively to schedule and disseminate print and electronic communications and placement of advertising.

• Works closely with Web Content Manager to ensure website content is up to date and accurate to provide information to customers and students.

• Completes all other duties and responsibilities as assigned.

QUALIFICATIONS, KNOWLEDGE AND SKILL REQUIREMENTS:

• Bachelor's degree in journalism, advertising, marketing, or communications. 

• Minimum of five (5) years' experience working in a marketing, journalism, or communications role, with preference in an educational setting

• Excellent communication skills – both verbal and written.

• Ability to think both creatively and strategically.

• Detail-oriented with the ability to manage tight timelines, priorities, and resource constraints.

• Ability to adapt to changing priorities and thrive in a fast-paced environment.

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