Global Senior Product Manager - Ligasure
MedtronicAbout the role
At Medtronic you can begin a life-long career of exploration and innovation, while helping champion healthcare access and equity for all. You’ll lead with purpose, breaking down barriers to innovation in a more connected, compassionate world.
A Day in the Life
The Medical Surgical Portfolio strives to enable earlier diagnosis, better treatment, faster complication-free recovery, and enhanced patient outcomes through less invasive surgical solutions. In Core Surgical Innovations (CSI), we advance minimally invasive surgery to improve outcomes for patients and providers around the globe. From concept to commercialization, we bring meaningful innovation to our robust and growing portfolio of surgical devices and technologies. Through wise investments, thoughtful planning, and world-class partnerships, we help patients get the care they need – from diagnosis to treatment – when they need it.
Bring your marketing talents to a leader in medical technology and healthcare solutions The role of marketing has never been more central to the growth for Medtronic. We value marketers with strong customer and market insights, which are foundational to our ability to respond to customer needs. Value proposition, content, and messaging expertise are critical to drive customer engagement and acceptance. Broadening the perception of what Medtronic can deliver is vital to the growth of our new technologies and services. We strive for an integrated, seamless experience to meet our customer expectations and demand.
This role is based onsite in either Lafayette, CO or North Haven, CT.
At Medtronic, we bring bold ideas forward with speed and decisiveness to put patients first in everything we do. In-person exchanges are invaluable to our work. We’re working a minimum of 4 days a week onsite as part of our commitment to fostering a culture of professional growth and cross-functional collaboration as we work together to engineer the extraordinary.
A DAY IN THE LIFE
Reporting to the Global Product Marketing Director for Advanced Energy Business, the Senior Product Manager will lead all aspects of downstream product management across the responsible line of business. This key player within CSI Product Marketing team will be responsible for global marketing associated with Medtronic’s Global Vessel Sealing portfolio; Ligasure™.
PRIMARY ACCOUNTABILITIES
Develop strategies and execute marketing plans and programs, both short-and long-term, to ensure profitable growth and market share gain for Ligasure™ portfolio.
Manage a diverse portfolio to impact both share gain and overall product life cycle management.
Drives product and procedural adoption in collaboration with global regions.
Manage new product launches including planning and executing pre-launch demand generation activity; leading logistical, promotional and sales support activity during launch; and driving post-launch tracking and marketing programs to maximize sales.
Identify new regional market opportunities and create relevant project proposals. Develop promotional strategies, sales support materials, educational aids, etc. to grow market share.
Evaluate and research market trends, competitive activity, product improvement and cost sav
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