Product Marketing Manager – Health Systems

You + Helix

Helix is a place where innovators and doers gather in order to drive significant progress in population genomics. We have come together to work at the intersection of clinical care, research, and genomics.  

If you’re excited by the idea of making a meaningful impact and joining a team where we pride ourselves on driving innovation through fostering an environment with an emphasis on empowering one another to grow, Helix might be the place for you!

Helix + The World

Helix is the leading population genomics company. Helix enables health systems, public health organizations and life science companies to accelerate the integration of genomic data into patient care and public health decision making.

We are continuing to scale our world-class team to support our dedication to empowering every person to improve their life through DNA. 

Helix + Transparency

At Helix, we value transparency. You will find the expected compensation, interview process, what to anticipate during onboarding, and your first 90 days listed in the job description for all Helix roles.

What is special about this role?

We are seeking a highly skilled and motivated Product Marketing Manager to drive the marketing strategy and execution for our population genomics programs and diagnostics clinical platform. The successful candidate will be responsible for developing and implementing comprehensive marketing plans to increase brand awareness, drive product adoption, and support revenue growth.

As a Product Marketing Manager – Health Systems you will:

• Develop and execute strategic marketing plans to promote our population genomics programs and diagnostic clinical platform to health system executives, service line leads, physician champions and front-line providers.  
• Conduct external and on-the-ground market research and analysis with our strategy team and account executives to better understand customer needs, market trends, and our competition. 
• Collaborate with cross-functional teams including business development, product development, account executives, and operations to define product positioning, messaging, and pricing strategies.
• Create compelling marketing materials including sales collateral, presentations, website content, and digital assets to effectively communicate the value proposition of our programs and platform.
• Plan and coordinate promotional campaigns, and educational events at health system locations and at broader events like trade shows to raise awareness and grow our customer base.
• Utilize digital marketing channels such as email, social media, and online advertising to reach target audiences and drive engagement.
• Monitor and analyze marketing metrics and performance indicators to measure the effectiveness of campaigns and optimize marketing efforts.
• Stay informed about advancements in genomics technology, regulations, and industry trends to ensure our marketing strategies remain innovative and compliant.

About you:

• Mission-oriented, with a deep passion for improving people’s lives through DNA
• Bachelor's degree in marketing, business, life sciences, or related field 
• Minimum of 3-5 years of experience in product marketing or related roles, with a proven track record of success in the healthcare or life sciences industry.
• Excellent communication skills with the ability to articulate complex scientific concepts in a clear and compelling manner.
• Demonstrated proficiency in developing and executing integrated marketing campaigns across multiple channels.
• Strategic thinker with analytical skills to interpret data and insights into actionable marketing strategies.
• Ability to thrive in a fast-paced, dynamic environment and effectively manage multiple projects and priorities.
• Team player with strong interpersonal skills and the ability to collaborate effectively across departments.

Pluses:

• Knowledge of Salesforce, Hubspot, and other marketing tools
• Experience managing external agency partners
• Strong understanding of genetic testing technologies, market dynamics, and regulatory landscape.

Physical/Mental Demands: This role requires prolonged periods of sitting while being able to view and read text on computer screens less than a few feet away. May periodically require lifting up to 10 pounds and occasional walking or standing. May require repetitive motions that may include the wrists, hands, or fingers. May require meetings in person or via video conference (on or off-camera). Requires work in a typical office setting or may be eligible for remote work. Role also requires