Timberland: Digital Marketing Coordinator

At Timberland, we’re a force of nature. We’re a team that steps outside, works hard together, and moves the world forward. The brand is widely recognized as the arbiter of boot culture. With a rich heritage of craftsmanship and an eye toward the future, Timberland has a decades-long commitment to make products responsibly, protect the outdoors, and build community.

So, before we get to the job details, take a minute to learn a little more about us – our values and our culture. If you can see yourself working side-by-side with an team of fun, adventure-loving people, Timberland just may be the place for you. 

To learn more about our values and our culture, visit Timberland Careers or www.timberland.com.

Digital Coordinator – Timberland Americas

What will you do?

A day in the life of a Digital Coordinator at Timberland looks a little like this.

In this role, you will be a trusted member of the media and digital marketing team, reporting to the Sr. Manager, Digital Marketing & Media. The goal of this role will be to enhance the go to market process for all media and digital marketing efforts, acting as a project manager and strategic engine for campaign planning and day to day operations.

Let’s break down that day-in-the-life a bit more.

• Support in the development and deployment of regional media plans for both Brand and Performance media.
• Take lead in collaboration between our internal brand/creative teams and the media agency to deliver campaign creative tool kits in an organized and timely manner.
• Support Sr Manager of Marketing with development of dashboards and internal reporting.
• Support Sr Manager of Marketing with development of new strategies around Marketplaces (Amazon.com, Target+, etc.), Social Commerce and Influencers.
• Research market trends and competitor activity to help layer market insights into strategic processes.

What do you need to succeed?

We all have unique skills that we bring to work and celebrate every day. For this role, there are foundation skills you’ll need to succeed and excel. Additionally, while formal education in a related field is great to have, we are most interested in your 1-3 years of experience and professional achievements. 

The foundation skills you will need in this position are:

• Strong computer skills required (Microsoft Suite)
• Experience with media platforms including Google Ads, META Business Manager, TikTok Ads and other primary media platforms
• Experience with Google Analytics, Looker and other Analytics platforms
• Aptitude to quickly learn
• Strong project and time management skills
• Strong collaboration and communication skills
• Strong research and analytics skills
• Detail oriented

There are also a few skills that are not required but preferred.

• Bachelor's degree, preferred

Now WE have a question for YOU.

Are you in?

Hiring Range:

$52,000.00 USD - $65,000.00 USD annually

Incentive Potential: This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.

Benefits at VF Corporation: You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com  and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.

Please note, our hiring ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws.

At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual’s race, color, sex, gend