Product Marketing Manager - Education

At Qualtrics, we create software the world’s best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. But we are more than a platform—we are the creators and stewards of the Experience Management category serving over 18K clients globally. Building a category takes grit, determination, and a disdain for convention—but most of all it requires close-knit, high-functioning teams with an unwavering dedication to serving our customers.

When you join one of our teams, you’ll be part of a nimble group that’s empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together, by passing the mic and iterating until the best solution comes to light. You won’t have to look to find growth opportunities—ready or not, they’ll find you. From retail to government to healthcare, we’re on a mission to bring humanity, connection, and empathy back to business. Join over 6,000 people across the globe who think that’s work worth doing.

Product Marketing Manager, Education - (K-12, Higher Ed)

Why we have this Role

Qualtrics is seeking an exceptional product marketer to drive product and GTM strategy for our Education business. Serving educational institutions is a large and growing business for Qualtrics. These products help make governments listen to student, faculty, and employee feedback across multiple channels, such as web / app, contact centers, social channels, and physical locations, in order to increase accessibility, improve satisfaction and attendance, reduce friction, lower operating cost, and deliver the compelling intuitive, omnichannel experience that citizens have come to expect. 

In this role, you will drive all facets of a multi-channel GTM motion, influence the product roadmap with customer and competitive insights, and orchestrate the production of compelling content and enablement across Sales, Marketing, Comms, Training & Enablement, and our inhouse Product Content Studio. You will report directly to the PMM Director for Customer Experience & Industry Products.

 

How You’ll Find Success

This full-funnel role develops Product go-to-market strategies that position the company to achieve long-term growth in the experience management space while meeting annual revenue and profitability goals. PMMs are responsible for their line of business GTM, defining strategic direction and driving execution to achieve long-term business goals. 

You will know your customers, the market, and our business so intimately that you define and communicate a clear, differentiated, defensible, and monetizable market position. You’ll display extreme ownership, be adept at stakeholder management across both marketing, product, and the field, and be confident in prioritization. Most critically, you will excel at building and supporting successful teams in order to amplify the influence of PMM and nurture key talent within the company.

 

How You’ll Grow

You will have the opportunity to play a pivotal role in the success of our customer experience line of business. This role will allow you to build your expertise in Product and GTM strategy, cross-functional collaboration, and executive and customer presentations.

 

Things You’ll Do

• Product Positioning and Messaging: Define and communicate compelling product positioning and messaging that resonates with target customers and differentiates our products in the marketplace.
• Go-to-Market Planning: Develop and execute go-to-market plans for new product launches and sales programs, including target customer segments, pricing strategies, and marketing campaigns.
• Competitive Analysis: Conduct in-depth competitive analysis to understand the market landscape, identify opportunities and trends, and mitigate potential threats.
• Sales Enablement: Collaborate with Sales, Revenue Marketing, Training & Enablement, and our inhouse Product Content Studio to develop effective sales plays, training materials, and collateral and tell a value-based story using customer proof points – all of which support the selling process.
• Customer Insights: Use customer feedback and market research to gain insights into customer needs in order to inform go-to-market strategies and the product roadmap.
• Product Launches: Manage and coordinate product launches, ensuring successful execution and maximum impact in the market.

 

What We’re Looking For On Your Resume

• 4-7 years of experience including one or more of the following
<