VP, E-Commerce Sales

We appreciate your interest in employment with The Honest Company! The Honest Company is committed to a policy of equal employment opportunity, and will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin, ancestry, sex, gender, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, gender identity, gender expression, marital status, or any other legally-recognized protected basis under federal, state, or local law. Applicants with disabilities who need assistance with the application process may be entitled to a reasonable accommodation in accordance with applicable law. If you need assistance in completing this application or with the application process because of a disability, please contact the Human Resources Department at 1.888.862.8818 or 1.310.857.3020.

About Us

The Honest Company (NASDAQ: HNST) is a personal care company dedicated to creating cleanly formulated, sustainably designed products across categories including diapers, wipes, baby personal care, beauty, apparel, household care, and wellness. Founded in 2012, we're on a mission to challenge ingredients, ideals, and industries through the power of our brand, our people, and our Honest Standard. Learn more at www.honest.com.

Our Mission

We empower people to live happy, healthy lives. As a wellness brand, our values are rooted in consciousness, community, transparency, and thoughtful design. Every day, we hold ourselves to an Honest Standard to help build a healthy, sustainable future for all.

The Role

We’re looking for a bold, high-performing VP, E-Commerce Sales to join our Sales Leadership Team. Reporting directly to the Chief Customer Officer, this leader will drive Honest’s e-commerce and omnichannel strategy across our digital retail footprint, with a core focus on Amazon, while scaling growth across key partners like Target, Walmart, Costco, Thrive, iHerb, and Instacart.

This role requires a strategic thinker who thrives in fast-paced environments where priorities shift quickly. You’re someone who operates with a high degree of autonomy, is energized by complexity, and is deeply collaborative. You know how to inspire cross-functional teams and your own organization, and you’re not afraid to dig into the details to ensure excellence in execution.

You’ll lead and develop a high-performing e-commerce team while partnering closely with marketing, supply chain, media agencies, and our sales leaders. You’ll also be a key contributor to raising our digital IQ across the organization—educating, influencing, and elevating Honest’s omnichannel execution company-wide.

What You’ll Do:

Strategic & Organizational Leadership

• Partner with the Chief Customer Officer to shape and execute Honest’s omnichannel growth strategy.
• Develop performance reporting and sales insights that inform decision-making and improve digital execution across the Sales organization.
• Act as a thought partner to the Sales and Executive Leadership Teams on emerging trends, innovation, and digital expansion opportunities.
• Elevate digital commerce fluency across the organization through education, coaching, and strategic influence.

E-Commerce Retailer Ownership

• Lead and grow our digital retail business, with a primary focus on Amazon, while expanding growth across other pure play and omnichannel platforms.
• Drive all aspects of 4P excellence: content, pricing, product availability, and promotional planning to maximize conversion and brand impact.
• Develop and own long-range growth strategies for Amazon, aligned with customer expectations and Honest's brand objectives.
• Partner with media teams and agencies to deliver breakthrough programs that increase household penetration and digital share.
• Lead volume forecasting, trade investment, demand planning, and supply alignment to ensure operational excellence.
• Seek and evaluate new digital commerce opportunities that align with our growth strategy.

Omnichannel Enablement

• Build scalable reporting and tools to measure execution across digital shelf fundamentals (search, content, availability, price, and share).
• Anticipate and mitigate customer friction points across the omnichannel journey to ensure seamless consumer experiences.
• Benchmark best-in-class retailers and identify innovation opportunities to keep Honest ahead of the curve.
• Coach cross-functional and sales peers to elevate omnichannel capability and enable a shared understanding of what drives success.

What You’ll Need:

• 15+ years of sales and/or mar