Director of Sales (M/F) | Orient Express La Dolce Vita
AccorCorpoAbout the role
Company Description
Orient Express
Artisan of Travel since 1883 Orient Express is a legendary brand, steeped in history and loved by past, present and future generations. Representing the pinnacle of ultra-luxury hospitality within Accor Group, this brand is currently going through exciting phases of rebirth and expansion.
Orient Express embodies the refined nomadic spirit of travel, inviting each traveler to a place where the journey is the destination. Bringing awe-inspiring travel experiences to a new generation of adventurers, its exceptional portfolio includes The Orient Express, with its original carriages reimagined as the new embassy of French luxury; Orient Express La Dolce Vita, a train embodying the 'Made in Italy' way; Orient Express Silenseas - the world’s largest sailing ship; and hotels coming to Rome and Venice.
Progressively shaping the future of luxury hospitality, Orient Express is focusing on employee journey and growth.
Arsenale Group
Arsenale is a multi-brand Group capable of providing a comprehensive service to the largest and most renowned luxury global market operators who wish to expand in Italy. Founded and supported by internationally renowned entrepreneurs and investors, Arsenale aims at creating the leading luxury hospitality group in Italy. To pursue that ambition, the Group launched an impressive investments plan to boost tourism and made-in-Italy through the acquisition, re-development and enhancement of iconic hotels and hospitality solutions in the most beautiful locations of the country.
Arsenale Express SpA is the Division of the Group dedicated to luxury train cruises. On June 15th, 2021, the project “Il Treno della Dolce Vita” has been officially launched, in collaboration with Trenitalia SpA – Gruppo Ferrovie dello Stato. The Train has been conceived to show up the beauty of Italian peninsula and its territory through a luxury offer based on a new hospitality concept of the highest level.
As a result of the Term Sheet signed on December 6th, 2021, between Arsenale SpA and ACCOR S.A involving Trenitalia SpA and Fondazione FS Italiane, a strategic partnership has been settled between the Groups further enhancing the luxury trains project as “Orient Express – Il Treno della Dolce Vita”.
Two Trains will be operating mid-2024 and the entire fleet of 6 trains will be operating by the end of 2026. The trains will cover more than 16.000 km of railway, 15 Regions will be crossed, and 128 cities will be reached. Each trip will be of 1-3 nights with the highest comfort and quality standard.
Job Description
Reporting Line
The Director of Sales reports directly to the General Manager with a dotted line to the VP Sales & Marketing at Orient Express Trains & Cruises.
Location
Rome (travel abroad is to be anticipated).
Mission
The Director Sales (DOS) is responsible and accountable for the revenue of the business. To maximize this revenue, the DOS will establish strategic action plans and be responsible for their implementation globally for all market segments. As the sales leader, the DOS will ensure his/her team is aligned to the sales objectives.
The DOS will establish, submit, and oversee the budget related to his/her activity and ensure the best ROI. Furthermore, he/she will provide regular reports on their activity and competition and ensure all stakeholders are consulted and kept informed on the continuity of the approved strategic and action plans and will take corrective actions when required.
Roles and responsibilities
- Establish a strategic action plan for all trade segments: Leisure, MICE, Corporate, Entertainment, special interest close groups.
- Work closely with the marketing department to ensure messages and assets are aligned with the brand.
- Submit annually a budget in terms of costs and revenue in line with the business plan.
- Be responsible for the respect of budget allocated to sales.
- Ensure the sales team is well equipped and trained to face challenges and set the KPIs for the team.
- Maintain a sharp and regular business intelligence on competition.
- Establish regular reports on activities and prepare periodical business reviews.
- Work closely with Revenue Management at the product and brand levels.
- Work closely with the reservation deck and have regular meetings to update the team on upcoming activities and promotions.
- Interact and keep informed all departments in the business (operations, finance, legal etc…).
- Be directly involved in key account management and update the CRM tools.
- Identify and develop new business streams through both trade and direct sales.
- Organize, coordinate, and attend all key trade events and exhibitions globa
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