Senior Marketing Associate (Contract)

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Who we are:

Shape a brighter financial future with us.

Together with our members, we’re changing the way people think about and interact with personal finance.

We’re a next-generation fintech company using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world.

About The Role

SoFi is seeking an energetic, organized and resourceful Marketing Professional who can work in a fast-paced, always evolving environment. The Marketing Professional role will help manage Direct Mail creative strategy, new testing opportunities, review cycles and campaign performance measurement across multiple products. Our core values are at the center of how we think about serving our members, building our company, and most importantly, how we work together.   At SoFi, you’ll become part of a new kind of finance company whose ambition is to help our members achieve financial independence and reach their goals. We aim to be at the center of our members’ financial lives, and to help every member get their money right. We created student loan refinancing, addressing the biggest financial challenge of a new generation through a modern approach to lending and personal finance. Next we expanded our products and services across loans, investing, and cash management. SoFi has achieved significant growth, with ambitious plans ahead, but to continue this growth we need great talent. 

Qualifications:

• A marketing professional with 2+ years direct mail experience or 5+ years of marketing experience driving growth with acquired knowledge and experience that meets the needs of the role and the larger team.
• Experience in financial services 
• Knowledge of Direct Mail processes and best practices
• Experience managing and building vendor relationships with an eye towards quality control and long term partnerships
• Manage cross-functional work streams with internal teams and vendors alike with strong collaboration and organization skills
• Ability to leverage attribution and target data to inform creative test insights to the truth and make principle based decisions

Personal Characteristics:

• Work independently on assigned tasks with little assistance, ultimately responsible for the success and execution of the assigned work
• Highly collaborative, open to suggestions, critiques, and new ideas or ways of thinking even if that means changing course
• Creative thinker and vicious problem solver
• Positive, enthusiastic and kind
• Willingness to be hands-on and ‘pitch-in’ as needed to support team members
• Strong problem solving skills and the ability to identify and overcome barriers
• Strong work ethic
• Dedication to providing high quality work
• Passion for personal finance and tech

Desired Skills:

• Excellent proofreading skills with an eye for detail
• Solid knowledge of the Google suite of tools (Sheets, Docs, Slides, etc)
• Exceptional written and verbal communication skills
• Hands-on project management skills
• Highly motivated, self-starter, able to prioritize and manage competing tasks and show good problem-solving judgment
• Adaptability - comfortable with competing demands, able to deal with frequent change, delays and unexpected events
• Maintains a positive, optimistic attitude and welcomes change, challenges and new opportunities for growth

Specific Tasks:

• Work with the Direct Mail Team and agency of record (AOR) on creative strategy, development, and execution of monthly Direct Mail marketing and Trigger campaigns 
• Drive Direct Mail creative management review and approval cycles for Direct Mail assets and Direct Mail landing pages
• Work with our AOR and Compliance Team in the management of up to 60+ Direct Mail creative assets across product lines each month
• Work cross functionally with Web Services, Compliance Team & Product Marketing Managers in the development of monthly Direct Mail landing pages  
• Monitor and update Direct Mail Creative Testing Roadmap for accuracy and plotting creative tests
• Contribute to weekly distributed communications to keep the AOR and SoFi Product Marketing Managers informed on upcoming cre