Director, Field & Channel Marketing

Who We Are

Ready to make a real impact in cybersecurity? At Critical Start, we're not just protecting organizations; we're redefining how it's done. We're a team united by an inspiring purpose: to stop breaches, simplify security, and shape the future of cyber defense. If you're passionate about cutting-edge technology, thrive in a collaborative environment, and want your work to truly matter, you've found your home.

 

We deliver 24x7 AI-accelerated, human-validated detection, investigation, and response across IT and OT. This means we cut through the noise, investigate real threats, and take trusted, SLA-backed action—all powered by the brightest minds and the latest AI. Since 2012, we've been helping organizations outpace evolving attacks with faster response, fewer escalations, and measurable risk reduction.

 

Innovation isn't just a buzzword here; it's our DNA. We pioneered the first MOBILESOC app for on-the-go detection and response, infused AI into automated alert resolution to eliminate noise, and slashed investigation time by an astounding 99.3%. We're transforming how security teams work, and you could be a part of it. From AI-assisted triage to analyst copilots that elevate human expertise, we combine machine intelligence with human judgment to deliver outcomes our customers trust.

 

If you're looking for a high-trust, high-impact team where your ideas are amplified by AI and valued by colleagues and customers alike, Critical Start is the place for you. Come build the future of cybersecurity with us.

 

 

Want to hear from our team? Watch these videos to gain insights into life at Critical Start or check out our Glassdoor reviews for an inside look.

Who You Are

We are seeking a Director, Field & Channel Marketing to join our Marketing team at Critical Start. Reporting to the VP of Marketing, the Director of Field & Channel Marketing will lead field marketing and channel strategies that drive demand, accelerate pipeline, and enable the sales organization—including oversight of the Business Development Representative (BDR) team. This role requires a strategic leader who can design programs that resonate locally, scale globally, and bring together sales, channel partners, and marketing under a unified growth strategy.

 

This is an exciting opportunity to shape and lead a high-impact function at the intersection of field marketing, partner programs, and business development. The role combines strategic vision with hands-on execution, leveraging expertise in the partner ecosystem and strong team leadership to deliver results. The ideal candidate will thrive in a fast-paced, growth-focused environment, balancing tactical delivery with long-term strategy, and working collaboratively with sales, BDRs, partners, and cross-functional teams to drive measurable business outcomes and support company growth.

What You Will Be Doing?

Leadership & Strategy

• Collaborate with the VP of Marketing to define and execute integrated Field, Channel, and BDR strategies that align with corporate objectives, go-to-market initiatives, and sales priorities.

• Lead and support a high-performing team of Field & Channel Marketers and BDRs, fostering a culture of accountability, innovation, and measurable results.

• Partner with sales and channel leadership to ensure strong cross-functional alignment on goals, pipeline metrics, and initiatives.

BDR Team Management

• Guide and enable the BDR function in partnership with sales leadership, ensuring alignment on target accounts, outreach strategies, and follow-up practices.

• Build BDR cadences connected to campaigns, ABM plays, partner programs, and field events to maximize conversion of leads into qualified opportunities.

• Define and monitor KPIs for lead generation, conversion, and sales support.

• Provide coaching and development to enhance messaging, outreach effectiveness, and overall sales readiness.

Channel & Partner Marketing

• Contribute to defining and executing the global partner marketing strategy in alignment with company objectives and partner go-to-market motions.

• Co-develop partner marketing initiatives, MDF utilization strategies, and enablement programs with key channel partners.

• Drive co-branded campaigns, joint events, and integrated demand-generation programs across the partner ecosystem, ensuring measurable partner-sourced and partner-influenced pipeline.

• Build scalable partner marketing frameworks to strengthen engagement and support joint pipeline growth.

Field Marketing Programs

• Lead execution of demand-generation activ