Senior Director, Commercial Strategy and Operations, Coca Cola TM

Location(s):

United States of America

City/Cities:

Atlanta

Travel Required:

00% - 25%

Relocation Provided:

No

Job Posting End Date:

February 13, 2025

Shift:

Job Description Summary:

We have a strong portfolio of brands, and we will continue to grow these brands through focused execution and targeted innovation. In this role you’ll play a crucial part in defining the business growth strategies for a portfolio of brands, creating strategies and frameworks to accelerate performance. Critical to this role will be defining and implementing strong marketing plans that will deliver our growth ambition across all markets. You'll need to possess strong leadership skills, sharp commercial acumen and have experience managing global teams. We’re looking for someone with a passion for action that welcomes a challenge and is a subject matter expert on category development.   

Leads a team of 6 Director level associates.

 

What You’ll Do for Us 

• Defines a compelling vision for strategic growth for our portfolio across markets to deliver business growth. 

• Delivers ‘bold & brilliant’ marketing plans against the identified strategic growth pillar. 

• Drives synergies of scale, budget productivity and brand equity by challenging and building on existing frameworks/platforms and by importing and exporting great ideas.

• Drive effectiveness for profitable and sustainable business growth.

• Leads a team of marketing professionals to achieve brand revenue, profit, transactions, volume, market share and equity objectives through the identification of Operating Unit growth opportunities, the development of portfolio strategies, the creation and implementation of global/regional integrated marketing activities, and the monitoring and evaluation of initiatives.

• Oversees all key functional areas critical to the development of the brand, including positioning adaptation, strategic communication in close collaboration with integrated marketing communications and leads all activities behind the portfolio, directing the business with a holistic approach beyond just a marketing perspective.

• Identifies, analyzes and prioritizes categories’ strategic opportunities to achieve short and long-term growth business objectives. 

• Develops operating unit brand strategies to maximize brand equity and share among targets throughout relevant consumption occasions. 

• Oversees and coordinates brand development initiatives for the Portfolio, leading the development and production of all communication materials across all contact points. 

• Oversees the training and development of employees through performance management system, career planning, coaching and feedback. 

• Leads analysis of consumers’ habits and attitudes across all consumption occasi