Senior Manager, Consumer Insights & Marketing Intelligence

Your Dreams, Our Future.

 

Join the dynamic and diverse team at Shiseido Americas, a subsidiary of the world-renowned Shiseido Company Limited. Be a part of a portfolio of prestige beauty brands which includes Clé de Peau Beauté, Drunk Elephant, Dr. Dennis Gross Skincare, NARS, SHISEIDO and several prestige fragrance brands including Issey Miyake, Narciso Rodriguez and Tory Burch. At Shiseido Americas we value and celebrate human diversity, with a rich tapestry of employees from all backgrounds and experiences.

 

Headquartered in New York City with US offices and facilities located in New Jersey, Ohio, Texas and Florida, Shiseido Americas employs over 2,000 individuals in the US, Canada, and Latin America. Shiseido Americas is a hub of talent and innovation. Be inspired by the array of skills, knowledge, and integrity of your colleagues, and join our driving force as Shiseido continues its pursuit of beauty innovations for a better world.

 

At Shiseido Americas, we focus on our people. We strive to foster a collaborative workplace culture where creative thinking, inclusivity and unique diverse perspectives are celebrated in order to drive success for both our employees and the company as a whole. By prioritizing our team and promoting an open-minded environment, we push the boundaries of what's possible and bring new ideas to life.

 

JOB SUMMARY

The Senior Manager, Consumer Insights & Marketing Intelligence will play a role in driving the success of Shiseido Americas as a senior member of the CIMI team by bringing a richer and deeper understanding consumer behavior, trends and preferences to help shape and build the U.S. and Global brand strategies.  This high visibility role will partner with senior leadership to bring analytical rigor and consumer-centric, data-driven decision making to the forefront of driving brand growth.

 

The Senior Manager will be accountable driving the consumer insights roadmap to tackle key business questions and challenges.  They will provide insights on how the business can evolve, defend itself against competitors, and build market share.  This role will report to the VP of Consumer Insights & Marketing Intelligence, collaborating closely with U.S.-based Global Marketing, U.S. Marketing, U.S. Commercial/Sales, and several external vendor partners.

 

WHAT YOU WILL DO 

• Develop and own the consumer insights project roadmap aligned to building and activating brand strategy for regional and global teams, including new product development, creative optimization, 360 marketing activations, category/channel expansion, etc.
• Lead and execute quantitative and qualitative research studies. Design vendor-led and DIY research including in-house survey design and programming, quotas and fielding and analysis/reporting, ensuring insights are clear and actionable.
• Manage foundational research programs including our 4C’s (Consumer, Category, Channel and Competitive) Study, Brand Equity Tracking and Category Segmentation
• Influence cross-functional teams, working closely alongside business partners to create brand strategies grounded in market data and consumer intelligence
• Deliver macro trends and foresights shaping the beauty category to uncover new opportunities and refine existing strategies
• Translate complex data into clear, compelling narratives that inform senior leaders and influence business strategies
• Connect the dots across separate customer data sets including custom research, analytics (market/retailer sales, CRM) and syndicated sources (social listening, shopper insights, trends) to answer key business questions
• Stay current on new research methodologies and tools and lead pilot programs to further advance the analytic and insights muscle in the organization
• Lead the development of a best-in-class consumer insights function that creates deep consumer relationships and global beauty brands
• You will perform other duties as assigned

 

WHO YOU ARE 

• 6-8 years of experience in consumer insights, business intelligence and/or analytics departments.
• Understanding of Retail, FMCG, CPG, Luxury and/or Beauty industries including business related experience in marketing and product development, preferred.
• Expert analytical proficiency using syndicated data sources, customer data analytics, and quantitative and qualitative research methodologies.
• Strategic thinker who take