Senior Director of Marketing, Lupus

Senior Director of Marketing, Lupus

Location: Durham, NC

As the Senior Marketing Director within the lupus franchise, you will function as the commercial lead inclusive of approved indications (SLE & LN) as well as future indications, responsible for strategy development and implementing tactics for the US LOC. This is a highly visible and strategically important role for GSK so we are looking for a highly experienced marketer who can interact seamlessly with US LOC senior leaders (President of US, Business Unit Head, and VPs) as well as global counterparts.

The incumbent will lead the Integrated Brand Commercialization team (IBCT) and interact with cross-functional stakeholders in the US LOC, including Medical, Market Access, and Strategy, Insights, Transformation & Operations (SITO), Finance, Sales, US Government Relations, and the brand Promotional Review Team (PRT). They will also serve on the Business Unit marketing leadership team.

The specific accountabilities of the role include but are not limited to the following:

• Manage short- and long-range forecasts; Own brand P&L, ensuring brand annual financial targets are met and resources are effectively utilized
• Set direction and ensure strategic alignment across functional stakeholder groups
• Manage product lifecycle pre- and post-launch, including ongoing brand growth management
• Partner with the global commercial team, ensuring strategy and launch plans reflect needs of US market
• Demonstrate ability to build inclusive, high-performance teams and lead through change management
• Work with BU marketing leadership team to optimize immunology portfolio strategy
• Drive deliverables and workstreams related to governance and organizational decision making
• Maintain detailed understanding of disease and competitive marketplace
• Define customer insights, journeys, and segmentation; product positioning; creative strategy, core messaging and content plans; integrated, cross channel promotional mix 
• Define metrics and plans for assessing brand performance
• Foster an environment of innovation, inclusion, challenge, trust, and development

Why You?

Basic Qualifications:

• BS/BA with 10 years commercial experience including sales or marketing, with experience in:
  • Brand lifecycle management
  • Senior leader engagement
  • Matrix team leadership
  • Marketing capabilities including messaging/campaign development
• 8+ years’ experience in leading and managing teams
• Minimum 6 years’ experience in US pharmaceutical/biotech in-line brand marketing
• Minimum 4 years’ experience in strategy development and execution
• Budget management; P&L ownership
• Minimum of 2 days per week in office required & ability to travel up to 20% domestically

Preferred Qualifications:

• Preferred Qualifications:
• Experience in Immunology, Oncology, or other Specialty and/or Rare Disease 
• Second line leadership experience
• Demonstrates an understanding of US Pharmaceutical channel, pricing, and market access strategies
• Data-driven decision making, forecasting and resource allocation
• Marketing capabilities inclusive of customer insight and creative development
• Global brand experience
• Demonstrated strategic thinking and analytical skills, balanced with strong operational experience
• Launch experience/demonstrated ability to shape the market and utilize innovative go-to-motivated market approaches

Please visit  GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees.

Why GSK?

Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases – to impact health at scale.

People and patients around the world count on the medicines and vaccines we make, so we’re committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients, a