Director, Integrated Media - Hybrid

 

 

Be Part of the Future of Sleep!

 

At Serta Simmons Bedding (SSB), we're more than a mattress company, we're a leading global sleep company with a mission to help people sleep better so they can live healthier lives. With a 150-year heritage in delivering industry-leading sleep solutions, we own iconic brands including Serta®, Beautyrest®, Simmons® and Tuft & Needle®.

 

What You'll Do:

The Director, Integrated Media is a leadership position that will report to the Senior Director, Integrated Marketing.  It is a multifaceted role that with strategic and hands-on operational responsibilities.  This position is responsible for the planning, investment, and integration of media across brand and performance marketing channels, including but not limited to television, online video, digital display, paid social, SEM and affiliate across our family of brands.  They will partner with customer teams to ensure that we maximize the value and return on jointly planned investments with retail partners. This person will manage 2-3 direct reports including channel SMEs and will work closely with the DTC business to develop and optimize monthly traffic plans and channel performance targets. In addition, they will help to transform our capabilities by building new integrated ways of working between our internal and external partners. 

 

What You Will Do: 
•Develop the media strategy for integrated marketing campaigns to support business goals. You will own the end to end strategy, planning, and execution process of media. This includes creating the communication plan that outlines the strategic role for each medium and how investments should be allocated across upper, middle, and lower funnel media tactics to achieve objectives. 
•Partner with cross-functional partners including brand teams, creative team, retail team, insights, organic social, email, website, etc. to ensure that we are developing integrated plans that deliver a holistic consumer experience across channels. 
•Partner with customer teams to give strategic input and direction on jointly planned media investments with strategic retail partners. You will work with the team to determine how these investments best fit into the broader brand media plans to deliver the business objectives. 
•Work with Insights and Analytics teams to develop measurement plan and performance reporting. 
•Lead our external media agency relationship; help transform the way we work with our agency partners and build new integrated ways of working between our in-house and external agency media teams. 
•Maximize our media investments to drive quality traffic to our direct-to-consumer sites for Tuft & Needle, Beautyrest, and Serta. 
•Provide thought leadership for how to combine performance and brand marketing tactics together; refine how we think about the media mix to maximize media investment efficiency and effectiveness.

How You'll Do It:

 

Technical Skills: 

• Expertise in media planning and buying across all media platforms and channels. 
• Ability to connect media strategy and execution to commercial and brand objectives like growing revenue, increasing share of market, improving brand equity and salience
• Must understand ad-tech (DSPs, ad serving, verification) and comfortable speaking to the application of consumer data in media and marketing. 
• Experience in partnering and managing an external agency 
• Clear and compelling communicator. Must be able to clearly communicate and substantiate recommendations with both data and intuition. 
• Strong understanding of media measurement including marketing attribution, market mix modeling, brand lift studies, etc. General understanding of Google Analytics or similar digital analytics tool. 
• Experience planning and/or executing omni channel marketing programs that leverage brand building technices as well as performance media tactics like SEM, Affiliate, and Programmatic. 
• Previous experience with change management and transforming media operating models. 

 

Functional Skills:

• Self-Leadership:  high level of integrity and personal accountability, resilient, values differences, prioritizes inclusivity and empathy
• Results Oriented: concentrates on priorities, sets effective goals, acts with urgency, remains fo