Design Lead, SMC Marketing

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles.

Snapchat is a camera and messaging app that connects people to their friends and the world. Every day around the globe, millions of people use Snapchat to communicate with friends, build relationships, play, and learn. No matter where you are or how you express yourself, it’s always the fastest way to share a moment!   

We are looking for a Design Lead, SMC Marketing to join Snap Inc’s global Small and Medium Customers (SMC) organization. This role will lead a team of talented designers to develop and execute design strategy for performance marketing campaigns and sales enablement materials  with the goal of driving advertiser and revenue growth. This includes content such as paid ads, sales enablement decks and one-pagers, emails and Snap’s web properties. The role will build global creative strategy, while collaborating with an internal team of marketing managers, web developers and copywriters to create impactful, measurable campaigns. 

The ideal candidate is a detail-oriented designer who brings relevant experience in strategizing on and creating performance marketing and sales enablement materials.

What you’ll do:

• Lead a team of multidisciplinary designers and work hands-on to develop marketing campaigns across the small and medium customer audience

• Collaborate across functions with strategic program owners, marketers, and copywriters to understand creative needs and develop performance marketing deliverables with the goal of contributing to advertiser and revenue growth

• Leverage campaign insights in order to help the team continue to optimize campaign collateral to improve engagement rates and conversions with fast turnaround times

• Unify and up-level creative direction and vision for small and medium customer campaigns, while adhering to brand guidelines

• Actively take part in assessing business needs to onboard and train new resources

• Stay ahead of industry trends to continue to elevate design strategy for performance marketing and sales enablement materials

Knowledge, Skills & Abilities:

• Demonstrated experience leading and guiding multidisciplinary designers

• Hands on experience in creating thoughtful marketing content across web, emails, ads, decks and one-pagers for global audiences with a strong emphasis on business results

• Understanding of performance marketing and sales enablement content best practices

• Ability to articulate strategic design decisions

• Demonstrated ability to translate ambiguous business concepts into easy to understand creative collateral 

• Ability to consistently uplevel design aesthetic, while keeping in mind business goals

• Self-starter with strong collaboration skills and ability to multitask. Ability to adapt to changing priorities and is comfortable with ambiguity and fast paced environments

• Demonstrated ability to communicate with senior leadership 

• Experience working in a data driven environment 

• Experience or familiarity in working with the media or digital advertising industry

• Experience with tools such as Adobe Creative Suite, particularly with After Effects and Figma

Minimum Qualifications:

• BS/BA degree or equivalent years of experience

• 8+ years experience in digital content creation

• Excellent V