Sr. Manager, Peacock Sports

Company Description

We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we’ll continue to create and deliver content that reflects the current and ever-changing face of the world.

Job Description

At Peacock, we know life is complicated but believe entertainment shouldn’t be. We envision a more human streaming experience that embraces the entertainment you love. Backed by 100+ years of NBCUniversal legacy, we know how to entertain. We combine this legacy with an insatiable itch for innovation, embracing the data and technologies that challenge the status quo. Our team is never done obsessing over how best to deliver excellence across television, film, sports, news, and more.  

This ambition is a group effort. As challengers at heart, our secret weapon is our talented team of big thinkers, data-driven drivers of growth and innovation. We start by putting people first, embracing empathy and compassion to create a more dynamic, more fulfilling workplace and a better, more enjoyable product. As a company, we embrace the power of transparency and inclusion. We know the best idea can come from anywhere, so we’re committed to creating an organization where we act as one and put ego aside. We are determined to forge the next frontier of streaming through trust, teamwork, and talent.

Role Details

Peacock is seeking an innovative marketer to join the brand marketing team for Sports. This marketer will help with creating and executing best-in-class marketing campaigns to support sports-focused initiatives that drive the business. The Sr. Manager, of Peacock Sports, reports to the Sr. Director, of Peacock Sports.

Day-to-Day Responsibilities:

• Ideate, develop and launch innovative cross-functional brand marketing campaigns for Peacock’s extensive Sports offering to ensure Peacock is positioned as a market leader by speaking to its USP, diversity (breadth and depth of) content, and unique product features.
• Implement clear, actionable marketing plans, roll-out plans, data-informed pulses, and supporting tactics (multi-platform media, social, partnerships, and press-worthy promotional stunts) to position Peacock’s Sports offering as unique, timely, buzzy, and must-watch.
• Consult with NBC Sports Group on overall marketing strategy and with internal teams on the development and execution of Peacock-specific campaigns, balancing the overall interest of the enterprise at large while also advocating for unique/compelling opportunities to extend the Peacock integration and promotional exposure.
• Manage and grow strong Sports partner relationships. Develop joint marketing plans to dually promote and identify new opportunities for promotion. Coordinate engagement efforts to amplify Sports partner offerings on Peacock. Track the effectiveness of partner efforts and propose adjustments.
• Advocate for prioritization of Sports-focused marketing efforts throughout the year that are unique, high-value opportunities to drive the overall Peacock business (i.e., marketing of specific live events, sports-league coverage, sports channels/shows, documentaries, etc.).
• Maximize paid (coordinate with media and performance marketing teams), owned and earned media to generate buzz, maximize effectiveness, and drive measurable KPIs including awareness, demand, NPS, customer acquisition, and usage.
• Ensure messaging/tactics work across the entire funnel (on-product and off) consistently, and effectively and can be customized based on customer affinities, passions, usage behavior, and point of consumption.
• Work with internal teams (i.e., media, performan