Channel Marketing and Communications Specialist

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.

     

JOB DESCRIPTION:

Channel Marketing and Communications Specialist

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You’ll also have access to:

• Career development with an international company where you can grow the career you dream of.

• Free medical coverage for employees* via the Health Investment Plan (HIP) PPO

• An excellent retirement savings plan with high employer contribution

• Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.

• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.

• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity

The Channel Marketing and Communications Specialist position manages internal and external marketing communications, US based events/tradeshows, marketing analytics/metrics and general support of key marketing programs and initiatives across employer, reseller, and clinic channels.

The Channel Marketing and Communications Specialist will primarily oversee the organization and management of trade shows, ensuring that each event aligns with the company’s marketing strategies and business goals. This role involves coordinating all aspects of event planning, from booth design and setup to staff training and post-event analysis. Additionally, the specialist will support business-to-business (B2B) communications, developing and disseminating materials that enhance business relationships and facilitate effective communication channels with clients and partners. Lastly, the role will facilitate the ongoing capture and internal communication of marketing metrics. This position requires a strategic thinker with strong analytical and organizational skills and the ability to work collaboratively across multiple departments.

What You’ll Work On

• Manages all US based events and tradeshows. 

• Supports marketing communications to existing workplace customers.

• Supports internal communications related to marketing activities such as launches, key initiatives, etc. Updates and maintains internal facing SharePoint site.

• Facilitates the capture and communication of marketing metrics gathered across multiple tactics and platforms.

Required Qualifications

• Bachelor’s degree or equivalent work experience

• 3+ years of experience in a business role

• Excellent written and verbal communication skills

• Demonstrated experience managing complex projects that require attention to detail

• Demonstrated ability to prioritize and multitask when needed

Preferred Qualifications

• Prior experience managing events

• Prior experience creating marketing copy

• Self-motivated to multi-task effectively and work in a fast-paced environment

• Experience with healthcare or related industry

Apply Now

* Participants who complete a short wellness assessment qualify for FREE coverage in our HIP PPO medical plan. Free coverage applies in the next calendar year.

Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives:  www.abbottbenefits.com

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity