Senior Manager, Digital Marketing & Data Analytics

At Kensington, we pride ourselves on an entrepreneurial culture that empowers us to think creatively, share our thoughts, collaborate, and voice our opinions. It’s how we’ve innovated, inspired, led, learned, and succeeded for 40 years. Headquartered in Burlingame, California, Kensington is a division of ACCO Brands (NYSE: ACCO), one of the world’s largest designers, marketers, and manufacturers of branded academic, consumer and business products, sold in more than 100 countries across the globe.

Job Summary

The Senior Manager, Digital Marketing & Data Analytics is responsible for leading the strategy, execution, and analysis of digital marketing initiatives across Kensington’s global footprint. This role balances strategic planning with hands-on execution, working across websites, content, analytics, and cross-functional collaborations to drive measurable business results.

This role requires a strong understanding of website infrastructure, digital performance data, compliance standards, and global coordination. The ideal candidate has experience managing digital teams and executing large-scale, data-informed initiatives across multiple regions.

Responsibilities

• Lead the strategy, execution, and performance measurement of digital marketing programs across organic and paid channels to drive brand awareness, engagement, and revenue.
• Oversee the martech infrastructure for the Kensington brand and make recommendations for investments in digital marketing tools and capabilities to enhance campaign performance, brand awareness, customer insights, and operational efficiency.
• Stay current with emerging AI technologies and trends and collaborate cross-functionally to embed AI capabilities—such as predictive analytics, content automation, and personalization—into digital marketing strategies.
• Lead the continuous development and optimization of Kensington’s global websites, with an emphasis on user experience, SEO, site performance, and content execution.  Benchmark against industry standards and competition.
• Analyze website, campaign, and sales performance using tools such as GA4, Looker Studio, and Google Search Console; provide actionable insights and dashboards for global marketing and sales teams.
• Ensure website compliance with privacy regulations (e.g., GDPR, CCPA) and accessibility standards (WCAG), including documentation and ongoing audits.
• Support the implementation of global web standards across regional sites, ensuring content accuracy, brand consistency, and localized optimization.
• Own the US eCommerce site, including content updates, UX improvements, and performance reporting to drive online sales and improve conversion.
• Partner with IT and developers to execute large-scale digital initiatives.
• Build and maintain scalable documentation for repeatable processes, digital governance, and technical workflows.
• Manage and mentor digital team members, prioritizing workload, skill development, and performance tracking.

Qualifications

• BS/MS degree in Marketing, Business, or a related field.
• 8-10+ years of experience in digital marketing with a focus on website management and data analytics.
• Strong understanding of GA4, Google Tag Manager, Search Console, and Looker Studio.
• Demonstrated experience managing large-scale websites, including performance analysis, UX improvement, and SEO strategy.
• Ownership experience in eCommerce platforms, with a focus on improving digital sales performance.
• Understanding of HTML/CSS and CMS platforms (preferably Episerver).
• Familiarity with digital compliance requirements (e.g., WCAG, privacy laws).
• Proven ability to work with IT and developers to manage complex digital projects.
• Experience managing or mentoring team members in a fast-paced environment.
• Comfortable leading cross-functional projects with global and regional stakeholders.
• Experience using Asana (or similar project management tools) to manage timelines, stakeholders, and deliverables.

Salary Range: $138,600 - $153,630 
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About Us:

You know our brands. You love our brands. You just may not know they are ours.

If you have touched a PowerA® gaming controller, a Five Star® notebook, a Swingline® stapler, a Quartet® dry erase board, or a Kensington® computer mouse, you have touched part of ACCO Brands Corporation. With annual revenues of over $1.7 Billion, ACCO Brands (NYSE: ACCO) designs, markets, manufactures and sells branded academic, consumer and business products globally. The power of our brands, our unmatched global customer reac