Director, Retailer Channel Sales

Are you ready for what’s next?  

Come explore opportunities within Brunswick, a global marine leader committed to challenging conventions and innovating next-generation technologies that transform experiences on the water and beyond.  Brunswick believes “Next Never Rests™,” and we offer a variety of exciting careers and growth opportunities within united teams defining the future of marine recreation. 

Innovation is the heart of Brunswick.  See how your contributions will help transform vision into reality:

Position Overview: 

The Director of Retail Channel Sales is a critical leader responsible for accelerating Mercury’s growth across National Accounts and e-commerce channels. This role drives strategies that expand Mercury’s retail footprint, increase market share, and deliver meaningful conversion from competitive brands—both in physical retail and online environments.

With deep expertise in retail business development, digital commerce, and the competitive marine landscape, this leader ensures Mercury wins with today’s consumer wherever they choose to research, shop, and purchase. The Director balances strategic vision with flawless execution, ensuring Mercury shows up as the category leader in performance, innovation, and reliability across every retail touchpoint.

At Brunswick, we have passion for our work and a distinct ability to deliver. 

Essential Functions:  

Lead National Retail and Key Accounts Strategy & Growth

• Own the strategy, performance, and growth of Mercury’s retail and key accounts channel—including big-box retailers, marine specialty chains, and national distributors for both engines and P&A products.
• Build strategic partnerships to unlock new retail growth opportunities by analyzing regional market dynamics, competitive trends, and customer purchase behavior across big-box, e-commerce, and specialty marine retailers.
• Own the retail channel sales forecast and annual budget; track performance and adjust strategies to meet revenue and profitability targets

• Strengthen joint business planning with key accounts to drive incremental shelf space, amplify brand presence, and grow market share.
• Work with marketing and product teams to present data-driven recommendations to channel partners to maximize sales and margin growth opportunities
• Build strategic programs tailored to key partners that target competitive displacement and expand Mercury’s share of wallet.
• Negotiate high-impact agreements that enhance competitiveness, improve profitability, and strengthen Mercury’s long-term position.
• Cultivate a pipeline of high-potential retailer accounts through proactive prospecting, industry networking, and a structured engagement cadence.
• Collaborate with marketing and product teams to design promotional plans and retail programs that increase Mercury consideration and expand share of wallet with existing customers.  This includes developing scalable launch plans for new products, ensuring retail partners are ready to drive demand, display the product effectively, and execute Mercury-aligned sales messaging.
• Lead Mercury’s e-commerce strategy for retail accounts (e.g., Walmart, West Marine, key online marketplaces) in coordination with overall channel plans

• Collaborate with marketing and category teams to optimize in-store and online merchandising, digital content, search visibility, and conversion funnel performance to maximize Mercury’s share of online demand.
• Partner with Marketing and Digital teams to enhance the consumer journey—from search to cart to post-purchase experience.

Lead and Develop a High-Performance Retailer Team

• Inspire, coach, and develop a retail sales team focused on growth, competitive wins, and operational excellence.
• Set performance expectations tied directly to revenue and margin growth, market share, and conquest activity.
• Foster a culture of collaboration, agility, accountability, and continuous improvement in alignment with Mercury’s performance standards.

Leverage Data, Insights & Competitive Intelligence

• Use market share data, retail analytics, and digital performance insights to guide decision-making and refine retail strategies.
• Monitor competitive activity, customer demand shifts, and retail trends to stay ahead of the marketplace.
• Partner cross-functionally with Product Category, Marketing, Finance, and Operations to ensure alignment on key priorities and channel strategies.

Represent Mercury & Elevate the Brand

• Serve as the senior retail and e-commerce vo