Senior Manager of Marketing Operations, Enterprise and Adobe Martech

About Us

At Cloudflare, we are on a mission to help build a better Internet. Today the company runs one of the world’s largest networks that powers millions of websites and other Internet properties for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine’s Top Company Cultures list and ranked among the World’s Most Innovative Companies by Fast Company. 

We realize people do not fit into neat boxes. We are looking for curious and empathetic individuals who are committed to developing themselves and learning new skills, and we are ready to help you do that. We cannot complete our mission without building a diverse and inclusive team. We hire the best people based on an evaluation of their potential and support them throughout their time at Cloudflare. Come join us! 

This position will play a crucial role in ensuring the maximum utilization of our marketing technology stack by developing strategies, implementing best practices, and collaborating with teams across the organization. We are seeking someone who is passionate about Adobe Experience Cloud who has experience making the most of Adobe Analytics, Adobe Target, Adobe RTCDP, AEP, etc and who wants to drive the realization of technologies full potential to help Cloudflare on its journey in its digital transformation.   This is an amazing opportunity to be strategic and be a part of a high performing team to help take the marketing technology function to the next level and make a huge impact.  

Key Responsibilities

• Develop and execute a strategic vision for best-in-class use of the Adobe Stack.
• Establish a center of excellence for maximizing Adobe platform utilization.
• Enhance and optimize Marketing Technology stack to advance maturity and performance.
• Prioritize and centralize marketing projects in collaboration with Marketing Engineering.
• Actively troubleshoot and solution in collaboration with Marketing Engineering and internal product teams to drive progress and handle technical roadblocks
• Collaborate with cross-functional teams including Marketing Engineering, IT, and marketing teams.
• Proficient in marketing technology development methods, including front-end coding and back-end infrastructure.
• Strategize and implement Customer Data Platform (CDP) activation in multi-channel marketing.
• Experience with Adobe RT CDP integrations and API development.
• Extensive experience understanding and working on integrations between Adobe RT CDP and relevant systems to power activation of key marketing initiatives.
• Lead platform strategy and solutioning for B2B and B2C motions.
• Integrate design and business strategy for holistic marketing solutions.
• Familiarity with marketing technology development methods and processes that include front end coding (e.g. HTML, CSS, Javascript), and back-end infrastructure.
• Familiarity with other Adobe products and experience in environments that support customer experience and marketing functions as well as extensive knowledge of the marketing technology environment and trends. 
• Proficiency across enterprise technology architecture and ecosystem.
• Navigate complex project environments with multiple stakeholder management.
• Hands-on management for mentoring and coaching.

Qualifications

• 8-10+ years of experience working with Adobe Ecosystem.
• Consulting experience in business modernization or digital transformation preferred.
• Familiarity with other Adobe products and relevant certifications.
• Knowledge of key enterprise marketing technology tools (e.g., Google Analytics, Amplitude, DAM, Liveramp) preferred
• 5+ years managing teams 
• 5+ years of experience in senior technical leadership roles.
• SME in Adobe Experience Cloud, Web Analytics, using Adobe Target, AEP , CDP, AJO etc.
• Experience working or managing a team responsible for paid media
• Ability to engage and present to both executives and engineering teams.

What Makes Cloudflare Special?

We’re not just a highly ambitious, large-scale technology company. We’re a highly ambitious, large-scale technology company with a soul. Fundamental to our mission to help build a better Internet is protecting the free and open Internet.