Senior Lead SEO, Revenue

Company Description

About Shopify

Opportunity is not evenly distributed. Shopify puts independence within reach for anyone with a dream to start a business. Since 2006, we’ve grown to over 10,000 employees and generated over $500 billion in sales for millions of merchants in 175 countries. Every 28 seconds, an entrepreneur on Shopify makes their first sale.

This is life-defining work that directly impacts people’s lives as much as it transforms your own. This is putting the power of the few in the hands of the many, is a future with more voices rather than fewer, and is creating more choices instead of an elite option.

About you

Moving at our pace brings a lot of change, complexity, and ambiguity—and a little bit of chaos. Shopifolk thrive on that and are comfortable being uncomfortable. That means Shopify is not the right place for everyone.

Before you apply, consider if you can:

• Care deeply about what you do and about making commerce better for everyone
• Excel by seeking professional and personal hypergrowth
• Keep up with an unrelenting pace (the week, not the quarter)
• Be resilient and resourceful in face of ambiguity and thrive on (rather than endure) change
• Bring critical thought and opinion — and embrace differences and disagreement to get shit done and move forward
• Work digital-first for your daily work

Job Description

The Senior Lead SEO, Revenue is responsible for collaborating cross-functionally with commercial teams to grow organic traffic across Shopify revenue & enterprise properties.  You will be successful at planning and executing against strategic initiatives that will extend Shopify’s organic reach to drive pipeline via content marketing, experimentation, and technical SEO.

As a Senior Lead SEO, Revenue you will be part of the Growth team. You will define and own the organic search roadmap for Shopify’s large merchant audience in partnership with the revenue team. You will act as the primary point of contact for SEO (including tech SEO, reporting, analysis, experimentation etc.) for revenue. You will define and own B2B SEO KPIs with input from revenue stakeholder teams. 

• Define the strategy for SEO growth across all Shopify revenue properties 
• Collaborate cross functionally with revenue and growth teams. 
• Act as the primary point of contact for SEO for commercial leadership.
• Build a team of dedicated SEO specialists to support B2B growth. 
• Support a content marketing strategy that closely aligns with the commercial product and sales narratives.
• Perform continuous competitive analysis to benchmark our performance, identify gaps, and maintain our competitive edge.
• Perform regular site audits to identify technical SEO issues specific and recommend solutions for improved crawlability and indexability.
• Define an agile experimentation pipeline for revenue SEO properties.
• Monitor, analyze, and report out on organic search performance KPIs using both internal and external data, providing actionable insights to enhance results.

Qualifications

• Expertise in B2B SEO, preferably in the enterprise commerce tech space
• Proven impact in previous high visibility roles. 
• Extensive experience building and leading high performing teams
• Experience creating a long-term traffic acquisition strategy and defining success metrics for your program
• You are a well rounded SEO including experience in content marketing, tech SEO, experimentation and analysis.
• A proven track record of leading a successful SEO led content marketing program and leading product initiatives that grow rankings, traffic, and or revenue through SEO tactics and experimentation
• An entrepreneurial mindset - you must be comfortable rolling up your sleeves, thriving in ambiguity, and getting the work done
• Experience collaborating with and inspiring engineering, data, UX design, content, and other teams to create compelling products for your users.
• A talent for storytelling. Experience influencing key stakeholders, driving buy-in for your ideas, and telling exceptional stories around why and what product you are building
• Excellent communication, organizational, prioritization and project management skills
• Someone who thrives in a sophisticated work environment, loves learning new things, and admits when they don’t go as planned
• High proficiency with SEO tools and web analytics applications (Ahrefs, SEMrush, Google Search Console, Google Analytics, Mode, Bing Webmaster Tools)
• Understanding of HTML, CSS, JavaScript, and other front-end and backend  programming languages (like Python for example) a plus

Additional Information

All your information will be kept confidential according to EE